Manager, Digital Shelf

Locationofchoice; New York (NY); On-site; USD 130,000 - 154,000; Full time

Benefits offered by this job

Health benefits

401(k) Retirement Savings

Parental Leave

Free Beer

Job summary

The Anheuser-Busch in New York is seeking a Manager, Digital Shelf to define and advance a best-in-class digital shelf vision. This role translates strategy into scalable execution across retailers and marketplaces to grow beer and beverage brands online.

You will lead the development of holistic digital shelf strategies for eRetail and marketplace channels, own the KPI-driven roadmap, manage two contractor reports, and shape AI workstreams from a Digital Shelf perspective.

Qualifications

• 5+ years experience in eCommerce, digital marketing, market research, consumer packaged goods or related fields.
• Familiarity with and advanced understanding of Digital Shelf and eCommerce fundamentals, and familiarity with digital shelf tools.
• Demonstrated ability to synthesize & leverage multiple data points/insights to create digital shelf best practices that unlock eCommerce growth.
• Demonstrated ability to operate effectively in ambiguity and work with cross-functional teams.

Responsibilities

• Evolve digital shelf reporting to provide a comprehensive view of how our brands and competitors show up across online channels.
• Develop strategy for rollout of Digital Store framework and improve Digital Shelf KPIs.
• Lead product content development (hero images, carousels, SEO descriptions) for megabrands and new launches, and manage ratings & reviews strategy.
• Lead digital shelf AI workstreams and manage two digital shelf contractors.
• Ad hoc work related to eCommerce trainings and partnerships with digital shelf partners.

Skills

Digital shelf

eCommerce

Marketing

Data synthesis

Cross-functional teamwork

Education

Bachelor's degree

Job description

## Manager, Digital ShelfApply: New York, New York: Full time: Posted Today: 30104186**Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?****SALARY:** $129,600 - $153,900, bonus and long-term incentive eligible**COMPANY:**We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?**ROLE SUMMARY**The eCommerce Digital Shelf Manager is responsible for defining and advancing a best-in-class digital shelf vision, translating strategy into scalable execution across retailers and driving measurable growth across the digital shelf ecosystem. The role will report into the Director of Sales Strategy and be located in the Commercial Strategy Office in New York City.In this role, you will lead the development of a holistic digital shelf strategy grounded in both core eCommerce fundamentals and advanced growth levers. You will translate this vision into eRetail (Walmart, Kroger, Total Wine & more) and Marketplace (DoorDash, Uber Eats, Instacart) specific action plans to advance the beer & hard beverage categories and drive A-B brand visibility across key accounts.This role will own the roadmap for digital shelf partners and technologies. You will leverage tools to advance and generate a full view of shelf performance, delivering regular Digital Shelf reporting and unlocking growth opportunities across accounts. This role will also own evolving AI workstreams from a Digital Shelf perspective. In this role, you will shape how megabrands show up online, working with your direct reports & external agencies to deliver best-in class PDP hero images, carousels, ratings & reviews and AEO/SEO-optimized product descriptions, and will manage two contractor direct reports to drive digital shelf excellence forward as a growth pillar. **JOB RESPONSIBILITIES:** * Evolve digital shelf reporting to provide a comprehensive view of how* our brands and competitors show up across online channels, ensuring insights meet evolving organizational needs* Support strategy for rollout of Digital Store framework* Monitor & provide recommendations to improve Digital Shelf KPIs, including share of merch, share of search and content health scores* The Digital Shelf Manager leads digital shelf excellence through syndication, product page content, onsite merch and search optimization, and delivery of digital shelf insights:* Develop a team that produces high-performing product content (hero images, carousels, AEO/SEO-optimized product descriptions, titles) for megabrands across Must Win Occasions and new product launches. Lead Ratings & Reviews strategy.* Leading digital shelf AI workstreams* Manage two digital shelf contractors* Ad hoc work as necessary tied to eCommerce trainings, presentations to highlight digital shelf successes, work with digital shelf partners, etc.**JOB QUALIFICATIONS:** * Bachelor’s degree, emphasis in business or marketing related fields, highly preferred* 5+ years experience in eCommerce, digital marketing, market research, consumer packaged goods or related fields* Familiarity with and advanced understanding of Digital Shelf and eCommerce fundamentals, and familiarity with digital shelf tools* Demonstrated ability to synthesize & leverage multiple data points/insights (shopper, consumer, category, product) to create digital shelf best practices that unlock eCommerce growth* Demonstrated ability to operate effectively in ambiguity and work with cross-functional teams**WHY ANHEUSER-BUSCH:**At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale. **BENEFITS:*** Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts* Life Insurance and Disability Income Protection* Generous Parental Leave and FMLA policies* 401(k) Retirement Savings options with a company matching contribution* Chance to work in a fast-paced environment among a company of owners* Free Beer!