Manager, Digital Shelf

Anheuser-Busch; New York (NY); In loco; USD 130.000 - 154.000; Tempo pieno

Vantaggi offerti da questo lavoro

Health benefits

Life Insurance

Parental Leave

401(k)

Free Beer!

Descrizione del lavoro

Anheuser-Busch in New York City is seeking an eCommerce Digital Shelf Manager to define and advance a best-in-class digital shelf vision. You will translate strategy into actionable plans for retailers like Walmart, Kroger and marketplace platforms to grow beer and hard beverage visibility online.

You’ll own the roadmap for digital shelf partners, drive data-driven insights, and collaborate with cross-functional teams to accelerate growth across accounts.

Competenze

• Bachelor’s degree in business or marketing preferred.
• 5+ years in eCommerce, digital marketing or consumer packaged goods.
• Knowledge of Digital Shelf and eCommerce fundamentals.
• Ability to synthesize data to drive digital shelf growth.

Mansioni

• Evolve digital shelf reporting to provide a comprehensive view of brand and competitor presence online.
• Support strategy for rollout of Digital Store framework.
• Monitor and provide recommendations to improve Digital Shelf KPIs (share of merch, share of search, content health).
• Lead digital shelf content development (hero images, carousels, SEO-optimized descriptions, titles) for megabrands and launches.
• Lead Ratings & Reviews strategy and manage two digital shelf contractors.
• Oversee evolving AI workstreams from a Digital Shelf perspective.
• Ad hoc eCommerce trainings and presentations; collaborate with partners and agencies.

Conoscenze

Synthesize insights

Cross-functional collaboration

Digital shelf growth

Ambiguity handling

Formazione

Bachelor’s degree in business/marketing

Descrizione del lavoro

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?

SALARY: $129,600 - $153,900, bonus and long-term incentive eligible

COMPANY: We are home to the nation’s most iconic beer and beyond beer brands, including Michelob ULTRA – America’s #1 top-selling beer – as well as Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, and industry-leading craft brands. From our longstanding efforts to support American farmers, military, veterans, and first responders, to emergency drinking water donations and responsible drinking programs, we are guided by our commitment to the communities we call home and the 65,000 hardworking Americans who bring our beer to life. We are powered by a team that shares our passion to create a future with more cheers. Are you ready to join a team that dreams as big as you do?

Role Summary

The eCommerce Digital Shelf Manager is responsible for defining and advancing a best-in-class digital shelf vision, translating strategy into scalable execution across retailers and driving measurable growth across the digital shelf ecosystem. The role will report into the Director of Sales Strategy and be located in the Commercial Strategy Office in New York City.

In this role, you will lead the development of a holistic digital shelf strategy grounded in both core eCommerce fundamentals and advanced growth levers. You will translate this vision into eRetail (Walmart, Kroger, Total Wine & more) and Marketplace (DoorDash, Uber Eats, Instacart) specific action plans to advance the beer & hard beverage categories and drive A-B brand visibility across key accounts.

This role will own the roadmap for digital shelf partners and technologies. You will leverage tools to advance and generate a full view of shelf performance, delivering regular Digital Shelf reporting and unlocking growth opportunities across accounts. This role will also own evolving AI workstreams from a Digital Shelf perspective.

In this role, you will shape how megabrands show up online, working with your direct reports & external agencies to deliver best-in class PDP hero images, carousels, ratings & reviews and AEO/SEO-optimized product descriptions, and will manage two contractor direct reports to drive digital shelf excellence forward as a growth pillar.

Job Responsibilities

• Evolve digital shelf reporting to provide a comprehensive view of how
• our brands and competitors show up across online channels, ensuring insights meet evolving organizational needs
• Support strategy for rollout of Digital Store framework
• Monitor & provide recommendations to improve Digital Shelf KPIs, including share of merch, share of search and content health scores
• The Digital Shelf Manager leads digital shelf excellence through syndication, product page content, onsite merch and search optimization, and delivery of digital shelf insights:
• Develop a team that produces high-performing product content (hero images, carousels, AEO/SEO-optimized product descriptions, titles) for megabrands across Must Win Occasions and new product launches. Lead Ratings & Reviews strategy.
• Leading digital shelf AI workstreams
• Manage two digital shelf contractors
• Ad hoc work as necessary tied to eCommerce trainings, presentations to highlight digital shelf successes, work with digital shelf partners, etc.

Job Qualifications

• Bachelor’s degree, emphasis in business or marketing related fields, highly preferred
• 5+ years experienceineCommerce,digital marketing, market research, consumer packagedgoodsor related fields
• Familiarity with and advanced understanding of Digital Shelf and eCommerce fundamentals, and familiarity with digital shelf tools
• Demonstrated ability to synthesize &leveragemultiple data points/insights (shopper, consumer, category, product) to create digital shelf best practices that unlock eCommerce growth
• Demonstrated ability tooperateeffectively in ambiguity and work with cross-functional teams

WHY ANHEUSER-BUSCH

At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, Anheuser-Busch has delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation’s top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale.

BENEFITS

• Health benefits including Medical, Dental, Vision, Wellness and Tax-Advantaged Savings and Spending Accounts
• Life Insurance and Disability Income Protection
• Generous Parental Leave and FMLA policies
• 401(k) Retirement Savings options with a company matching contribution
• Chance to work in a fast-paced environment among a company of owners
• Free Beer!