Digital Search Media Supervisor

GSD&M; Austin (TX); On-site; USD 90,000 - 130,000; Full time

Job summary

GSD&M in Austin seeks a strategic Paid Search Supervisor with 5+ years of hands-on paid search experience to lead client strategy and mentor teammates. You will oversee the development and execution of sophisticated paid search programs, aligning with broader media plans and client business objectives.

You will drive testing, automation, and audience development, while serving as a day-to-day client contact and collaborating with cross-functional teams to improve efficiency and ROI.

Qualifications

• 5+ years of hands-on paid search experience.
• Deep expertise in Google Ads, Bing Ads, Campaign Manager 360; Walmart Connect is a plus.
• Strong Excel/Sheets reporting and analysis skills.

Responsibilities

• Lead paid search strategy across multiple clients, aligning campaigns with business goals and full-funnel media plans.
• Oversee campaign structure, keyword strategy, bidding approaches, audience targeting, and creative testing.
• Present performance insights and testing roadmaps in client meetings; translate data into actionable insights.
• Mentor Paid Search Campaign Managers and junior team members; guide QA and performance analysis.

Skills

Paid search strategy

Team leadership

Client management

Data analysis

Cross-functional collaboration

Excel/Sheets

Tools

Google Ads

Bing Ads

Campaign Manager 360

Walmart Connect

Job description

Department: Media

Reports To

Associate Media Director of Paid Search

Position Overview

We are seeking a strategic, results-driven Paid Search Supervisor to join our Media team. This role is designed for an experienced performance marketer with 5+ years of hands‑on paid search expertise who is ready to lead client strategy, mentor junior team members, and drive innovation across accounts.

Agency

GSD&M

Job Function

Media

Job Subfunction

Media Planning and Buying

Job Description

Department: Media

Reports To

Associate Media Director of Paid Search

Position Overview

We are seeking a strategic, results-driven Paid Search Supervisor to join our Media team. This role is designed for an experienced performance marketer with 5+ years of hands‑on paid search expertise who is ready to lead client strategy, mentor junior team members, and drive innovation across accounts.

As a Paid Search Supervisor, you will oversee the development and execution of sophisticated paid search programs, ensuring alignment with broader media strategies and client business objectives. You will serve as a key day-to-day client contact, a strategic partner to cross-functional teams, and a leader within the paid search discipline.

Responsibilities

Strategic Leadership

• Lead paid search strategy across multiple clients, aligning campaigns with business goals and full-funnel media plans.
• Partner with the Associate Media Director of Paid Search on annual planning, forecasting, budget allocation, and growth roadmaps.
• Identify new opportunities for expansion, testing, automation, and audience development.
• Stay ahead of industry trends, platform innovations, and beta opportunities.

Campaign Oversight & Optimization

• Oversee campaign structure, keyword strategy, bidding approaches, audience targeting, and creative testing.
• Ensure best practices are followed across platforms such as Google Ads, Bing Ads, and Walmart Connect.
• Guide advanced optimization strategies including smart bidding, audience layering, automation, and feed-based campaigns.
• Troubleshoot performance issues and provide strategic recommendations to improve efficiency and scale.

Client Management

• Serve as a point of contact for clients on paid search initiatives.
• Present performance insights, strategic recommendations, and testing roadmaps in client meetings.
• Translate complex performance data into clear, actionable business insights.
• Contribute to new business pitches and proposal development.

Team Leadership & Development

• Manage and mentor Paid Search Campaign Managers and junior team members.
• Provide guidance on campaign execution, QA processes, and performance analysis.
• Review reporting and deliverables to ensure accuracy and strategic alignment.
• Support team development through coaching, training, and performance feedback.

Reporting & Analysis

• Oversee reporting frameworks to ensure clear performance storytelling and actionable insights.
• Analyze cross-channel performance data to inform integrated media strategy.
• Drive testing agendas and measurement approaches that improve efficiency and ROI.

Key Skills & Qualifications

• 5+ years of hands‑on paid search experience, preferably within an advertising agency environment.
• Deep expertise in Google Ads, Bing Ads platforms, Search Ads 360, Campaign Manager 360; Walmart Connect experience is a plus.
• Strong Proficiency in Excel/Google Sheets for reporting and analysis.
• Proven ability to develop and lead paid search strategies across multiple accounts or large budgets.
• Understanding of conversion tracking, tagging, and basic attribution models.
• Strong organizational skills and ability to manage multiple campaigns and deadlines.
• Strong analytical skills and experience working with performance metrics such as CPA, ROAS, LTV, and attribution models.
• Experience managing or mentoring junior team members.
• Excellent communication and presentation skills.

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