Associate Director, Paid Search

Omnicom Media; New York (NY); Hybrid; USD 120,000 - 180,000; Full time

Job summary

Omnicom Media in New York seeks a paid media expert to develop innovative campaigns that challenge digital norms and deliver results for clients. You’ll lead world-class social programs and mentor cross-functional teams.

You’ll partner with managers and associates, drive strategic media planning, oversee budgets, QA, and reporting, and stay on top of trends in search and paid social. Hybrid work with in-office collaboration three days a week.

Qualifications

• Substantial experience in account management, planning, and/or performance media.
• Strong experience developing robust paid social/native advertising programs over $1M annually.
• Strong understanding of cross-channel planning and coordination of digital and offline media.
• Proven ability to grow junior talent and mentor teams.
• Knowledge of search and social platforms, with QA and training capabilities.

Responsibilities

• Serve as a resource for Managers and Associates for career development and training.
• Recommend targeted, innovative media vehicles aligned with client strategies.
• Become an expert in the client’s business and build trusted partnerships at all levels.
• Develop and implement paid search and social media best practices in client accounts.

Skills

Paid media leadership

Account management

Cross-functional collaboration

Strategy development

Mentorship

Team leadership

Job description

Who you are: A paid media expert, you love developing innovative campaigns that challenge the digital norms and deliver outstanding results for your clients. You stay on top of the latest industry trends and enjoy bringing fresh ideas to your media plans and cross-discipline communications planning. You’re comfortable managing client relationships and thrive leading world‑class social programs. As a natural mentor, you enjoy developing strong cross‑functional teams, nurturing your staff so they reach their full potential.

Responsibilities

• Serve as a resource for Managers, Sr. Associates, and Associates for advice and counsel as well as career development, training and motivating the team
• Recommend targeted, innovative media vehicles consistent with client’s strategies and objectives
• Become an expert in the client’s business and builds trusted partnerships with all levels of clients
• Develop, document, and implement Paid search and social media best practices within client accounts; Stay on top of the latest digital trends, innovations, and opportunities.
• Oversee Asana for task management and team collaboration
• Key participant in strategic media planning and execution
• Accountable for oversight of team structure and all day-to‑day operations within the team for Paid Search and Paid Social
• Recognize and act on opportunities to grow business
• Develop, document, and implement Paid media best practices within client accounts
• Responsible for QA of initial campaign sell build outs (ensure tracking, budgets, audiences, creatives, and timing are correct)
• Oversee client budgets to ensure plans do not exceed Media Authorizations; Responsible for reporting budget plans and commissions to internal finance teams
• Master, identify and communicate trends in search and client industries
• Create and present case studies, POVs, etc.
• Experience analyzing multi-touch attribution reports (Nielsen, IRI, etc.)
• Analyze search planning budgets, of assigned accounts, to identify strengths and weaknesses and ensures proper financial allocation

Required Skills and Experience

• Substantial experience in account management, planning, and/or performance media experience
• Liaison between search and cross functional teams to help contribute towards a multi-channel approach/strategy
• Accountability for team development; this includes utilizing organizational tools such as L&D, creating internal
• Very strong experience in developing robust, creative, and innovative paid social / native advertising / content marketing programs – in excess of $1mm annually
• Strong understanding of cross channel planning, demonstrating strong coordination of digital and offline media efforts.
• Extensive experience writing and presenting relevant information
• Understanding of marketing and communications process, and ability to execute streamlined processes across clients, media partners, and other agencies.
• Demonstrated ability to grow junior talent and help develop team skills / careers
• Knowledge of all search and social platforms a must. This includes understanding of buying & reporting within platforms at this level for QA and training for teams
• Ability to multitask and handle other duties as assigned

Desired Skills and Experience

• Agency experience preferred
• Substantial managerial experience preferred

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.