Digital Sales Manager

Hearst; Milwaukee (WI); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical | Dental | Vision

401(k) matching

Emotional Wellness Support

Paid Time Off

Paid Parental Leave

LGBTQ+ Health Services

Additional benefits

Job summary

Hearst Television is hiring a Digital Media Sales Manager for WISN-TV in Milwaukee, WI. The role leads digital sales programs, guides the local sales team, negotiates with clients, and develops new revenue streams.

You will align digital marketing strategies with station goals, prepare strategic plans, and train sellers while managing budgets and forecasting revenue.

Qualifications

• Deep understanding of digital marketing strategies and cross-media value.
• Knowledge of pricing and inventory management principles.
• Ability to dissect RFPs and craft winning responses.
• Experience meeting with clients and closing new business.
• Ability to manage a team.
• Valid driver's license and reliable vehicle.
• Military experience considered.

Responsibilities

• Prepare and implement individual advertiser account strategy including revenue goals.
• Meet with the local sales team to ensure professional development and success with shared goals.
• Lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings.
• Evaluate seller performance and provide feedback.
• Negotiate for the station on all digital business; review proposals to ensure client goals.
• Respond to RFPs; meet client deadlines.
• Meet with clients to develop/strengthen relationships; improve client retention.
• Develop/strengthen relationships with station vendors.
• Support local sellers in sales presentations to multiple contacts.
• Develop and produce non-traditional revenue and new sales programs.
• Manage multiple expense budgets related to digital projects.
• Collaborate with Local and National Sales Managers to achieve goals.
• Provide training to Local and National sellers.
• Ensure all sales presentations are prepared in advance of selling window.
• Maintain current revenue forecasts by account.
• Review new insertion orders.

Skills

Digital marketing strategy

Sales leadership

Negotiation

Relationship building

Team management

RFP analysis/response

Prospecting & closing

Budget management

Driver's license

Job description

WISN-TV, the ABC affiliate in Milwaukee, WI is looking for a Digital Media Sales Manager to provide energized leadership for our digital sales programs. You have experience with new media and enjoy staying up to date with its evolution, understands digital marketing strategy and excels in a customer-focused team environment.

Job Responsibilities

• Prepare and implement individual advertiser account strategy including revenue goals

• Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
• In partnership with the Local Sales Manager, lead weekly sales meetings; prepare and lead quarterly/annual sales planning meetings
• Evaluate seller performance and provide feedback
• Be a primary negotiator for the station on all digital business; review important sales proposals in advance to ensure client goals are achieved in a manner consistent with station sales guidelines
• Respond to Request For Proposals (RFPs); meet client deadlines
• Meet with clients to develop/strengthen business relationships; improve client retention
• Develop/strengthen business relationships with important station vendors
• Support local sellers in sales presentations to multiple points of contact with client/agency personnel
• Develop and produce non-traditional revenue and new sales programs
• Manage multiple expense budgets related to digital projects
• Work in partnership with the Local Sales Manager and National Sales Manager to achieve shared and strategic goals
• Provide training to Local and National sellers
• Ensure that all necessary sales presentations are comprehensive and available in advance of the selling window
• Maintain current and accurate revenue forecasts by account
• Review new insertion orders

Experience Requirements

• Have a complete understanding of current digital marketing strategies including synergist values with other media.
• Understanding of pricing and inventory management principles
• Dissect an advertising Request For Proposal (RFP); identify important revenue opportunities, and prepare comprehensive and a winning response
• Prospect, meet with, and close business with new station clients
• Have the skills to manage others
• Valid driver's license and reliable automobile
• Related military experience will be considered

Value in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That’s why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.