DIGITAL SALES SPECIALIST - WMTV

GRAY MEDIA; Madison (WI); On-site; USD 55,000 - 75,000; Full time

Job summary

Gray Media's WMTV division seeks a Digital Sales Specialist to grow digital revenue by partnering with Media Executives to spot client opportunities, craft effective marketing strategies, and deliver measurable results.

The role acts as the digital expert for clients and sales teams, maximizing the impact of digital, streaming, social media, and other multimedia solutions in a fast-paced, results-driven environment.

Qualifications

• Experience in digital advertising and media sales preferred.
• Strong understanding of digital marketing, social media, and online advertising.
• Excellent communication, presentation and relationship-building skills.
• Analytical, organized and problem-solving abilities.
• Self-motivated, detail-oriented in a fast-paced sales environment.

Responsibilities

• Identify and grow digital sales opportunities with Media Executives.
• Develop digital marketing strategies and proposals based on client goals.
• Participate in meetings and presentations as the digital expert.
• Manage campaign execution, performance, and optimization.
• Provide campaign reporting, insights, and recommendations to clients.
• Prospect for new business and upsell/renewals.

Skills

Digital marketing

Social media

Online advertising

Communication

Presentation

Relationship building

Analytical

Education

Bachelor’s degree

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WMTV:

WMTV is the NBC affiliate and Gray Television-owned station serving south-central Wisconsin. We are the #1 station—leading the market in news and weather coverage. We’re recognized for sharing information with accuracy and immediacy on our digital platforms.

WMTV is located in Madison, just 1.5 hours from Milwaukee, 2.5 hours from Chicago, and 5 hours from Minneapolis/St. Paul. We are an award-winning team and work in a state-of-the-art facility that provides employees with the best technology and one of the best newsrooms in the nation. Madison is the capital city of Wisconsin and home to the Big 10's University of Wisconsin – Madison. Madison is consistently voted one of the best places in the country to live.

WMTV- Madison, WI - Link - https://youtu.be/p-5kLaQWyBw

Job Summary/Description:

The Digital Sales Specialist is responsible for developing and growing digital revenue by partnering with Media Executives to identify client opportunities, develop effective digital marketing strategies, and deliver measurable results. This position serves as a digital expert, helping clients and sales teams maximize the impact of digital, streaming, social media, and other multimedia solutions. The ideal candidate is highly motivated, creative, analytical, and comfortable working in a fast‑paced, results‑driven sales environment.

Duties/Responsibilities include, but are not limited to:

• Partner with Media Executives to identify and grow digital sales opportunities.
• Develop digital marketing strategies and proposals based on client goals.
• Participate in client meetings and presentations as the digital expert.
• Manage digital campaign execution, performance, and optimization.
• Provide campaign reporting, insights, and recommendations to clients.
• Prospect for new business and identify opportunities for upselling and renewals.

Qualifications/Requirements:

• Previous experience in digital advertising, media sales, marketing, or a related field preferred.
• Strong understanding of digital marketing, social media, and online advertising.
• Excellent communication, presentation and relationship‑building skills.
• Strong analytical, organizational and problem‑solving skills.
• Self‑motivated, detail‑oriented and comfortable working in a fast‑paced sales environment.
• Bachelor’s degree in marketing, advertising, communications, business, or a related field preferred.

WMTV-TV/Gray Media is a drug‑free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.