Local Sales Manager

Gulf Coast News; Fort Myers (FL); On-site; USD 80,000 - 120,000; Full time

Benefits offered by this job

Medical/Dental/Vision

401(k) matching

Paid Time Off

Parental Leave

Job summary

Gulf Coast News in Fort Myers, FL, seeks a dynamic Local Sales Manager to lead the local sales team across television and digital platforms. You will coach, recruit, and train sellers while developing pricing strategies and optimizing inventory to maximize revenue.

Reporting to the Director of Sales, you will drive client relationships and win new business through measurable performance and collaboration. The role emphasizes leadership, budgeting, and hands-on coaching to achieve departmental

Qualifications

• 3+ years media sales management experience.
• Produce revenue for us and our clients.
• Analyze issues thoroughly to make decisions.
• Create persuasive sales presentations.
• Have a passion to build client relationships, internal and external.
• Have a history of achieving budgets on multiple platforms.
• You are an accomplished negotiator.
• Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast.
• Have experience in new business development.
• Have an excellent understanding of how to price and manage inventory.
• Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve.
• Have a passion to develop a successful team of media sales executives.
• Valid driver's license and reliable automobile.
• Related military experience will be considered.
• In-person attendance is required.

Responsibilities

• Provide direction for the local sales department in line with goals and priorities.
• Define performance expectations and measure processes to drive results.
• Coach and develop Account Executives with regular feedback.
• Develop client relationships through visibility and active sales involvement.
• Help forecast revenue to exceed forecasts.
• Manage inventory and rates to maximize station revenue.
• Oversee digital sales efforts to surpass targets.
• Meet departmental goals for Revenue, Market Share, New Business, Internet and Mobile.
• Advise on research pieces to support sales.
• Lead team meetings for professional development and shared goals.
• Support local sellers in presentations and client interactions.
• Evaluate seller performance and provide feedback.
• Collaborate with Sales leadership to achieve strategic goals.

Skills

Team leadership

Negotiation

Sales strategy

Client relationships

Job description

Job Description

Hearst Television has an exceptional opportunity for a dynamic Local Sales Manager in one of the fastest growing and most beautiful markets in the country. Gulf Coast News, the NBC and ABC affiliates in Ft. Myers, FL, is looking for a sales leader who can contribute to a positive culture for success through leadership, clear direction, teaching, motivating, and evaluating the sales efforts of our local team. You will lead the team in exceeding budgets on multiple platforms and your duties will include coaching experienced sellers and recruiting and training new sellers. The ideal candidate will have experience in pricing and inventory management and the ability to develop and maximize revenue opportunities within the local advertising community. Client engagement along with a strong desire to grow our team are top priorities. You will report to the Director of Sales. At Hearst Television, you'll work for one of the nation's premier media companies, backed by trusted journalism, powerful brands and industry-leading digital capabilities. We invest in our people through professional development, career advancement and a culture built on collaboration and innovation.

Responsibilities

• With guidance from the Director of Sales, set the tone for the local sales department by providing direction and following mutually agreed upon sales goals and priorities
• Define performance expectations and measure processes to ensure account executives' efforts and attention lead to the achievement of those expectations
• Coach and develop Account Executives through consistent one-on-one coaching, planning and performance feedback.
• Develop relationships with our clients and important prospects through frequent visibility; this includes being active in the sales process, accompanying account executives on sales calls and entertaining clients
• Help forecast revenue throughout the year to exceed quarterly and annual forecasts
• Manage, alongside the Director of Sales, Local Sales Manager, and National Sales Manager, inventory and rates to maximize station revenue
• Manage, alongside the Digital Sales Manager, our internet and overall digital sales efforts to exceed revenue goals
• Exceed our departmental goals for Revenue, Market Share, New Business, Internet, and Mobile
• Advise the Research Director on the creation of research pieces to help with our sales efforts
• Meet with the local sales team, including group and individual meetings, to ensure their professional development and success with shared goals
• Support local sellers in sales presentations to multiple points of contact within client/agency personnel
• Evaluate seller performance and provide feedback
• Work in partnership with the Local Sales Manager, Digital Sales Manager and National Sales Manager to achieve shared and strategic goals

Requirements

• 3+ years media sales management experience
• Produce revenue for us and our clients
• Analyze issues thoroughly to make decisions
• Create persuasive sales presentations
• Have a passion to build client relationships, internal and external
• Have a history of achieving budgets on multiple platforms
• You are an accomplished negotiator
• Have the creativity to develop targeted, customer-focused marketing solutions using multiple media products including television, digital assets, and multi-cast
• Have experience in new business development
• Have an excellent understanding of how to price and manage inventory
• Take ownership of local budgets and revenue goals and is constantly developing strategies to overachieve
• Have a passion to develop a successful team of media sales executives
• Valid driver's license and reliable automobile
• Related military experience will be considered
• In-person attendance is required

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modem, flexible and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical I Dental I Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service.

We are an Equal Opportunity Employer. we do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national, origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.