STREAMING EXECUTIVE PRODUCER - WILX

Gray Media; Lansing (MI); On-site; USD 60,000 - 85,000; Full time

Job summary

A media company in Lansing, Michigan is seeking a Streaming Executive Producer to lead its digital-first newsroom. This role involves overseeing the strategy and execution of streaming products across various platforms, ensuring high journalistic standards and driving audience engagement. Responsibilities include leading editorial vision, training staff, and refining content strategies. A strong background in digital analytics and effective leadership is essential for success in this position.

Qualifications

• Significant experience in digital analytics and planning for digital content.
• Proven record of success in the production and distribution of digital content.
• Strong leadership, news judgment, writing, and on-camera presentation skills.

Responsibilities

• Lead WILX’s streaming editorial vision and programming priorities.
• Ensure streaming content meets WILX’s standards for fairness and accuracy.
• Supervise and train newsroom staff on streaming tools.

Skills

Digital analytics

Production of digital content

Leadership

News judgment

On-camera presentation

Job description

Job Summary

WILX-TV in Lansing, Michigan seeks a Streaming Executive Producer to lead and grow its digital‑first newsroom. The role will oversee strategy, daily execution, and expansion of WILX’s streaming products across the News 10+ channel, website, apps, and social platforms, driving engagement while upholding the station’s journalistic standards.

Responsibilities

• Lead WILX’s streaming editorial vision, programming priorities, and day‑to‑day coverage, emphasizing live events, breaking news, weather, interviews, community features, and local stories.
• Ensure all streaming content meets WILX’s standards for fairness, accuracy, and ethical newsgathering.
• Create repeatable workflows and best practices for live production, show planning, graphics, and clip distribution.
• Supervise and train newsroom staff on streaming tools, best practices, and performance expectations; lead by example in editorial and technical execution.
• Coordinate with the News Director, Content Manager, and Digital Manager to plan and oversee live streams, studio/remote productions, ensuring smooth execution, pacing, and visuals.
• Partner with news/production/engineering/marketing departments to maintain technical reliability and continually improve the streaming look (graphics, lighting, audio).
• Use audience insights to refine programming choices, timing, formats, and distribution strategies: track metrics such as retention, watch time, peaks, and engagement.

Qualifications

• Significant experience in digital analytics and planning for digital content.
• Proven record of success in the production and distribution of digital content.
• Strong leadership, news judgment, writing, and on‑camera presentation skills.
• A community-minded spirit and vision to expand coverage across the Greater Mid‑Michigan region.

Application

To apply, visit https://gray.tv/careers#currentopenings, search for the title or station call letters, and click "apply now." Current employees may use the Gray‑TV UltiPro self‑service portal.

EEO Statement

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference may result in discipline up to and including discharge.