Digital SaaS Analytics Lead for SMB

Intellistack; United States; Remote; USD 90,000 - 100,000; Full time

Job summary

Intellistack is seeking a Business Analyst to lead data-driven decisions for Formstack’s digital self-serve SMB SaaS business. You will connect marketing, product, billing, and customer data to understand how customers discover, purchase, adopt, stay, and grow the product, prioritizing changes that improve ARR.

This hands-on analytics role defines useful metrics, investigates performance, builds trusted reporting, and evaluates growth and retention programs, without owning campaign execution or

Qualifications

• 4+ years of experience in business intelligence, growth analytics, product analytics, or a related analytical role; experience in digital self-serve or SMB SaaS is strongly preferred.
• Strong SQL skills and experience analyzing customer-level data in a cloud data platform such as Databricks.
• Experience with digital funnels, product event data, cohorts, dashboards, and experiment measurement.
• Working knowledge of SaaS measures including ARR, GRR, NRR, churn, expansion, customer acquisition cost, and lifetime value.
• Ability to explain findings in clear business terms.

Responsibilities

• Understand acquisition and conversion across channels, campaigns, cohorts and ARR impact.
• Improve retention and expansion by tracking cohorts, ARR by product, health, and churn drivers.
• Turn data into decisions with SQL/Databricks analyses, dashboards, and forecasts and surface sales-ready insights.

Job description

Intellistack is seeking a Business Analyst to lead data-driven decisions for Formstack’s digital self-serve SMB SaaS business. You will connect marketing, product, billing, and customer data to understand how customers discover, purchase, adopt, stay, and grow the product, prioritizing changes that improve ARR.

This hands-on analytics role defines useful metrics, investigates performance, builds trusted reporting, and evaluates growth and retention programs, without owning campaign execution or