Digital Retail Reporting Intern

BMW; Woodcliff Lake (NJ); Hybrid; USD 34,000 - 44,000; Full time

Benefits offered by this job

Hybrid work environment

Intern Vehicle Lease Program

Job summary

BMW North America is seeking a Digital Retail & Granular Performance Management Intern in a hybrid role. You will analyze customer engagement, build dashboards, and support reporting across dealer networks.

The program emphasizes data analytics, platform testing, and cross-functional collaboration. Ideal candidates are pursuing business or analytics degrees, with strong Excel and BI tool interests, and a 60+ credit-hour threshold.

Qualifications

• Pursuing a bachelor’s or master’s degree in a relevant field with a minimum 3.0 GPA.
• Strong analytical and problem-solving skills; interest in digital products and customer experience.
• Advanced Excel skills; familiarity with BI tools (Power BI/Tableau) is preferred.
• Ability to work with large datasets and communicate insights clearly.

Responsibilities

• Support development and enhancement of BMW’s Digital Retail platform.
• Analyze customer behavior, leads, conversions, and engagement metrics.
• Assist with customer journey analysis to identify improvement opportunities.
• Support testing, release evaluation, and performance measurement of new features.
• Create and maintain reports, dashboards, and performance metrics.
• Identify dealership performance trends and operational improvements.
• Automate recurring reporting processes and improve efficiency.
• Prepare presentations and management reports; collaborate with multiple teams.

Skills

Analytical thinking

Problem solving

Presentation skills

Communication skills

Digital product interest

Education

Bachelor’s or Master’s degree in Business Administration, Business Analytics, Data Analytics, Information Systems, Finance, Economics, Marketing, Automotive Management, or related field

Tools

Power BI

Tableau

SQL

Python

Power Query

Alteryx

Job description

SPREAD ENTHUSIASM. SHAPE THE FUTURE.

SHARE YOUR PASSION.

Knowing the destination isn't enough: you need to know how to get there. Build up your own networks, exploit new ideas, consistently take the initiative. Inspire other people with your enthusiasm. That's the only way to give ideas the power that allows them to become true innovations.

The Digital Retail & Granular Performance Management Intern will support BMW North America's Digital Retail and Granular Performance Management teams. The role combines digital transformation, customer experience, data analytics, reporting, dashboard development, and dealer performance analysis. The intern will gain exposure to BMW's Digital Retail platform while helping evaluate customer engagement, business performance, and dealership KPIs.

WHAT AWAITS YOU.

• Support the development and enhancement of BMW's Digital Retail platform.
• Analyze customer behavior, lead generation, conversion, and engagement metrics.
• Assist with customer journey analysis to identify opportunities for improvement.
• Support testing, release evaluation, and performance measurement of new platform features.
• Create and maintain reports, dashboards, and performance metrics. Collect, validate, and analyze data from multiple sources.
• Identify dealership performance trends and operational improvement opportunities.
• Automate recurring reporting processes and improve reporting efficiency.
• Prepare presentations, project updates, and management reports.
• Collaborate with Digital Retail, Sales Operations, field teams, and other stakeholders.

WHAT WE ARE LOOKING FOR.

• Currently pursuing a Bachelor's or Master's degree in Business Administration, Business Analytics, Data Analytics, Information Systems, Finance, Economics, Marketing, Automotive Management, or a related field.
• Strong analytical and problem-solving skills. Interest in digital products, technology, and customer experience.
• Advanced Excel skills.
• Experience with Power BI, Tableau, SQL, Python, Power Query, Alteryx, or similar tools preferred.
• Ability to work with large datasets and identify meaningful trends.
• Strong presentation and communication skills.Interest in automotive retail, eCommerce, dealership operations, and data-driven decision-making.
• Minimum cumulative GPA of 3.0 (overall, not just major).
• Completed at least 60 college credit hours at the time of application.
• Ability to work full-time (36.25 hours/week).
• Must submit an unofficial college transcript with your application.
• Prior BMW Group experience is a plus (applicable to international J1 students only).

WHAT YOU CAN LOOK FORWARD TO.

• Paid time off in addition to company paid holidays where eligible.
• Hybrid work environment.
• Access to the Intern Vehicle Lease Program.

Relocation assistance is not available for this position. This is a hybrid role that requires in office days.

Undergraduate students: Hourly rate is $25.30.

Graduate students: Hourly rate is $32.20.

The selected student's academic level will be used to determine the final pay rate. This statement is in accordance with state and local pay disclosure requirements. Even more so than the generous compensation and benefits, the culture and values of Shared Services make it the ultimate working environment.

As part of the hiring process, you may be required to successfully pass a background check. A satisfactory completion of a background investigation including verification of education, prior employment, criminal history, credit check history, and pre-employment drug screen to the extent permissible under applicable state law, is a condition of your offer of employment and your continued employment. The results of your background investigation are satisfactory and acceptable in the sole judgement and discretion of BMW Shared Services, LLC.

Even more so than the generous compensation and benefits, the culture and values of BMW of North America makes it the ultimate working environment. These values are Responsibility, Appreciation, Transparency, Trust, and Openness. We allow these values to guide the way we conduct ourselves and our business.

BMW in the United States is an equal opportunity employer. It is the policy of BMW Group in the United States to provide equal employment opportunity (EEO) to all qualified persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status.