Digital Retail Marketing Manager

Kitsch LLC; United States; Remote; USD 90,000 - 140,000; Full time

Job summary

Kitsch LLC is seeking a Digital Retail Marketing Manager to build a growth system that ties digital spend to actual sales across mykitsch.com, marketplaces and retailers. This remote US, full-time role asks you to identify growth blockers, optimize budgets, and own testing and measurement from day one.

You'll drive CAC/LTV/MER/ROAS, collaborate with Creative for fast tests, and leverage AI to speed research and reporting while unifying retailer data for clear decision making.

Qualifications

• Experience owning a meaningful multi-channel paid budget with clear results at a consumer brand.
• Hands-on retail media experience on networks like Target, Ulta, Instacart or DoorDash.
• Experience building measurement, attribution, incrementality tests and dashboards.
• Comfort with unit economics: CAC, LTV, MER and contribution margin.
• Daily use of AI tools for analysis, reporting or creative work.

Responsibilities

• Build digital growth model across paid social, search, creator, affiliate and marketplaces.
• Within 90 days, present a clear plan for budget allocation and rationale.
• Grow revenue by managing CAC, LTV, MER, ROAS and budget efficiency.
• Drive demand with retailers like Target, Ulta, Instacart, and others.
• Set up attribution, tests, dashboards and weekly growth reviews.
• Unify DTC, marketplace and retailer data into a single view.

Skills

Multi-channel paid budget

Retail media networks

Measurement & dashboards

Unit economics

AI tools for analysis

Job description

About Kitsch

Kitsch is a certified female and minority-owned global beauty brand. Our products are in 32,000+ retailers across 92 countries. We make essentials that make you feel exceptional.

The Role

More and more Kitsch shopping trips start on a screen. As our Digital Retail Marketing Manager, you'll build the growth system that connects every digital dollar we spend to what actually sells: on mykitsch.com, on marketplaces and on retailer shelves.

This is not a channel manager role. You'll find what's really holding growth back, decide where the budget goes, and build the testing and measurement behind it. Then you'll get into the accounts and the data yourself to make it work.

Remote (US) | Full-time

What You'll Do

• Build Kitsch's digital growth model: forecast, channel mix and budget across paid social, search, creator and affiliate, TikTok Shop, marketplaces and retail media
• Within your first 90 days, give leadership one clear plan for where every dollar goes and why
• Grow revenue in a profitable way by managing CAC, LTV, MER and ROAS, and moving budget fast toward what works
• Drive digital demand that converts at Target, Ulta, Instacart, DoorDash and other retailers
• Set up attribution, incrementality tests, dashboards and a weekly growth review so the team can make decisions with confidence
• Bring DTC, marketplace and retailer data together into one clear view
• Partner with our Creative team to build a testing system that finds winning ideas fast and scales them, including creator and TikTok Shop content
• Make sure our top products are easy to find and buy on retailer sites, and that every launch has digital support from day one
• Use AI to speed up research, analysis, reporting and creative work, and build tools the team keeps using

What You Bring

Must-haves

• Experience owning a meaningful multi-channel paid budget with clear results at a consumer brand (CPG, DTC or ecommerce)
• Hands-on retail media experience on at least one of these networks: Target, Ulta, Instacart or DoorDash
• Experience building measurement: attribution, incrementality tests and dashboards
• Comfort with unit economics: CAC, LTV, MER and contribution margin
• Daily use of AI tools for analysis, reporting or creative work

Nice to have

• Experience in beauty, hair care or personal care
• Experience with TikTok Shop, affiliate or creator programs
• Digital shelf experience: product content, reviews and search rank on retailer sites
• Experience working with Target, Ulta or Walmart vendor teams
• A track record of building internal tools or automated reporting