Digital Product Specialist

Socket.dev; Murrysville (Westmoreland County); On-site; USD 65,000 - 95,000; Full time

Job summary

Cleveland Brothers Equipment Co., Inc. is seeking a Digital Product Specialist to translate digital capabilities into customer value, partnering with Sales and Aftermarket to drive adoption and improve customer outcomes.

You will guide customers through access, enablement, and ongoing use, while keeping current on the evolving digital portfolio and facilitating successful user experiences across Caterpillar digital products and services.

Qualifications

• Bachelor’s degree in a related field preferred; equivalent hands-on experience considered.
• 2+ years of customer-facing experience in digital enablement, customer success, eCommerce, or related consultative tech environment.

Responsibilities

• Guide customers from access and enablement through adoption and ongoing use, removing friction and helping them realize greater value from digital capabilities.
• Understand customer goals, workflows, and challenges; recommend and coordinate digital capabilities best suited to the desired outcome.
• Partner across Sales and Aftermarket to identify digital opportunities and strengthen customer relationships.
• Increase digital purchasing participation by identifying customer opportunities and removing adoption barriers across eCommerce channels.
• Manage customer requests, digital activity, adoption signals, and platform feedback to drive timely actions and insights.
• Maintain knowledge of the evolving digital portfolio and support testing, release readiness, and customer impact validation.

Skills

Customer empathy

Digital aptitude

Communication

Entrepreneurial mindset

Education

Bachelor’s degree or equivalent

Job description

Cleveland Brothers, the largest Cat® dealer in Pennsylvania, northern West Virginia, and western Maryland, has an immediate opportunity for a customer-focused and consultative Digital Product Specialist.

Join Our Growing Digital Team!

We are actively expanding our digital capabilities and are seeking customer-focused, adaptable professionals who want to help shape how digital capabilities create value for our customers. As a Digital Product Specialist, you will translate digital capabilities into practical customer outcomes – partnering with customers, Sales, and Aftermarket teams to drive adoption, remove friction, and strengthen relationships.

Position Summary:

The Digital Product Specialist serves as a consultative digital partner who helps customers realize meaningful business value from Cleveland Brothers’ portfolio of Caterpillar digital products and services. By understanding customer needs and partnering across the business, the Specialist applies digital capabilities to practical challenges, drives adoption, and strengthens customer relationships.

Primary Responsibilities:

• Customer Digital Experience: Guide customers from access and enablement through adoption and ongoing use, removing friction and helping them realize greater value from digital capabilities.
• Digital Solution Application: Understand customer goals, workflows, and challenges; recommend and coordinate digital capabilities best suited to the desired outcome.
• Customer & Business Partnership: Partner across Sales and Aftermarket to identify digital opportunities, enrich customer context, coordinate action, and strengthen customer relationships.
• B2B eCommerce & Digital Procurement: Increase digital purchasing participation by identifying customer opportunities, enabling access, and removing adoption barriers across eCommerce and digital procurement channels.
• Digital Channel Engagement: Manage and interpret customer requests, digital activity, adoption signals, and platform feedback; convert them into timely actions, enriched handoffs, customer outcomes, and decision-ready insight.
• Digital Product Readiness & Fluency: Maintain current working knowledge of the evolving digital portfolio, customer use cases, internal systems, and processes; support UAT, release readiness, customer-impact validation, and feedback on emerging capabilities.
• Training & Digital Enablement:
• Knowledge & Continuous Improvement: Build reusable knowledge assets, SOPs, best practices, and customer guidance while improving workflows and processes that increase team and organizational capability.

Knowledge / Qualifications:

• Education: Bachelor’s degree in Business, Information Systems, Marketing, Communications, or a related field preferred; equivalent hands‑on experience will also be considered.
• Experience: 2+ years of customer‑facing experience in digital enablement, customer success, eCommerce, business development, or a related consultative technology environment preferred.

• Customer & Business Acumen: Ability to understand customer objectives and workflows, ask effective discovery questions, and apply the right digital capabilities to address customer challenges.
• Digital Aptitude: Strong aptitude for learning and applying digital products, technologies, and evolving capabilities to customer and business needs. Experience with telematics, mobile applications, SaaS, B2B eCommerce, or related digital platforms is beneficial.
• Communication & Collaboration: Strong written, verbal, and interpersonal skills with the ability to simplify complex concepts, build trust, and coordinate effectively across customers and cross‑functional teams.
• Entrepreneurial Mindset & Ownership:

Why Join the Cleveland Brothers Team:

• Stability – Cleveland Brothers has been around for over 75 years. Experience tremendous job security and career growth with an organization that is around for the long haul.
• Growth & Innovation – Join our Enterprise Data & Digital organization with the opportunity to help shape how Cleveland Brothers applies digital products, customer intelligence, automation, and emerging technology to strengthen customer partnerships and create new business value.
• Visible Business Impact – Work across Sales, Parts, Service, Rental, and Caterpillar to influence customer experiences and help build capabilities that scale across the organization.

About Us:

Founded in 1948, Cleveland Brothers Equipment Co., Inc., is the exclusive Cat® dealer of western and central Pennsylvania, northern West Virginia, and western Maryland, providing new, used, and rental equipment, parts, and service.

Cleveland Brothers supplies a vast variety of solutions and products, including construction machinery, industrial diesel and gas engines and generators, air compressors and boosters, oil and gas machinery, and much more. With 29 locations, customers have access to all the parts and equipment needed to get the job done, backed by industry‑leading technicians and staff. For more information, please visit www.ClevelandBrothers.com.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.