Digital Product Manager (Online Banking)

Atlantic Union Bank; Innsbrook (VA); Hybrid; USD 108,000 - 181,000; Full time

Job summary

Atlantic Union Bank is seeking a seasoned Digital Product Manager to lead a cross-functional team across business, IT and operations. You will translate strategic goals into online banking product roadmaps, manage vendor relationships, and drive initiatives that align with our customer-centric strategy.

You will work with senior leaders to shape product strategy, measure impact through KPI-driven outcomes, and collaborate with marketing to support onboarding and growth.

Qualifications

• Leadership of a digital product team across business, IT and operations.
• Experience influencing senior stakeholders and vendors.
• Strong focus on customer needs and voice of the customer.

Responsibilities

• Lead a team of Digital Product Owners and Business System Analysts.
• Translate business needs into high-value online banking products.
• Develop and manage product roadmaps and KPIs.
• Collaborate with Marketing for acquisition, branding and onboarding.
• Partner with IT to prioritize requirements and release plans.

Skills

Stakeholder management

Cross-functional leadership

Digital product management

Vendor management

Strategic thinking

Executive communication

Education

Bachelor’s Degree

Job description

Job Category: Z- Digital Strategy

Requisition Number: DIGIT010149

• Posted : October 13, 2026
• Full-Time
• Hybrid
• Salary Range : $108,199 USD to $180,545 USD

Locations

Showing 1 location

Description

Position Description

The Digital Product Manager will lead a team of direct and cross-functional resources across multiple business, IT, and operational teams. This is a critical and highly visible role requiring significant stakeholder influence and relationship management both internally (Line of Business Leadership, Marketing and Technology Senior Leaders and other functional experts) and externally (Strategic Partners, Vendors, and leading technology companies). This individual will lead a team of Digital Product Owners and Business System Analysts in execution of Atlantic Union’s Online Banking Strategy.

Position Accountabilities

Lead team of product owners responsible for the following:

• Assist each Line of Business in creating and implementing product vision, strategies and roadmaps that address business and customer needs
• Autonomoulsy translate business and customer needs into high value products within online banking
• Hold vendors accountable to deliver a higher quality product faster
• Assess digital platforms in the external marketplace and make recommendations for potential partnerships
• Identify opportunities to leverage digital techniques for greatest strategic impact and defining the priority capabilities required to succeed
• Develop the business cases and business requirements for digital opportunities and drive to execution
• Lead multi-disciplinary teams to shape and implement digital strategies, programs, and initiatives
• Bring the voice of the customer/client and the voice of the advisor/employee into our product features, ensuring that features delivered are aligned with the intended business outcomes, and align work with our target architecture road map
• Develop and manage goals and key performance indicators
• Partner with Marketing for acquisition support, product positioning, promotion of digital products and services and onboarding activities
• Understand all aspects of the internal and external environment including customer met/unmet digital needs through research efforts, in-depth understanding of voice of the customer, industry trends, vendor/platform capabilities and best practices for servicing the digital needs of our customers
• Continuously assesses competitive moves and monitors performance against objectives.
• Present data, strategies and recommendations to senior management to build buy-in to strategic recommendations
• Prioritize product requirements and coordinate release plans with IT and key constituents.
• Serve as primary business point of contact for implementation activities and work closely across with key constituents to meet scheduled milestones
• Guide and direct complex projects, identify key stakeholders and gain participation
• Lead team of analysts responsible for the following:
  • Meet with decision makers, systems owners, and end users to help identify business, financial, and operations requirements and systems goals
  • Serve as the technical focal point for the business and operations teams
  • Lead design sessions in prototyping new system or functionality for the purpose of enhancing business processes, operations, and information process flow
  • Develop and maintain design documentation working across the organization for documenting integration points between systems
  • Uncover risk and deliver controls
  • Act as liaison to IT and Operations teams for managing change/release management efforts and troubleshooting system and end user issues
  • Coordinate and perform in-depth tests, including end-user reviews, for modified and new systems, and other post-implementation support

Organizational Relationship

Reports to Director of Digital Banking

Position Qualifications

Education & Experience

• Bachelor’s Degree required
• 10+ years of financial services experience
• 5+ years of experience in the digital space
• Experience as a people manager

Knowledge & Skills

• In this role, it’s expected to show proficiency in key competencies:
  1. Human Centered: Obsess about external customer needs and make banking easier using an understanding of software design heuristics
  2. Business Focused: Deliver business stakeholder key outcomes, KPIs, and goals
  3. Technology Drive: Leverages technology to deliver scaleable and innovative software and can problem solve with vendors and engineering partners
  4. System Thinking and Problem Solving: Understands the interconnections and
  5. patterns between dependent systems and leverages this understanding to solvecapabilities gaps in an efficient manner
  6. Leadership and Influence: Operates with ownership and accountability for product outcomes. Fosters collaboration across teams, resolving conflicts and ambiguity
  7. Excellent verbal, Clear Communicator writing and presentation skills, including ability to develop and deliver executive level strategy reviews and product updates

Salary offered will be based on several factors including but not limited to education, work experience, certifications, etc. Th is position is also eligible to participate in either an applicable incentive compensation plan for the position or a discretionary profit sharing bonus program. General information on our comprehensive benefits package can be found by visiting https://www.atlanticunionbank.com/about/careers/benefits .

We are proud to be an Equal Employment Opportunity employer. We maintain a drug-free workplace.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.