Digital Product Manager, Fan Experience (Web & Mobile)

Aeg-Worldwide; Carson (CA); On-site; USD 86,000 - 110,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Paid holidays

Vacation and sick time

Company paid basic life insurance

Voluntary life insurance

Parental leave

401k Plan with employer match

Flexible spending and health savings

Wellness offerings

Job summary

AEG is seeking a Digital Product Manager to oversee fan-facing digital experiences across web, mobile app, and ecommerce. You will drive the product roadmap, optimize UX and conversion, and collaborate with marketing, analytics, ticketing, and technology teams to deliver scalable digital experiences.

The role requires strong knowledge of modern web platforms, CMS systems, and front-end tech, with hands-on CMS experience and a focus on personalization, testing, and optimization across the fan

Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred) Digital Marketing, Digital Techology, Product or related technical field
• 4-6 years Related work experience
• Proven experience supporting and managing digital product strategy across web, mobile app, and ecommerce platforms, including UX optimization, conversion rate optimization (CRO), and digital roadmap execution.
• Experience creating, launching, managing, or significantly contributing to consumer-facing websites and digital products.
• Experience managing and optimizing fan-facing digital experiences, including ticketing flows, ecommerce journeys, content experiences, landing pages, and customer engagement touchpoints.
• Experience participating in product and technology decisions related to website platforms, CMS solutions, hosting providers, integrations, and scalability.
• Strong experience leveraging analytics and user behavior insights to inform product decisions, identify optimization opportunities, and improve conversion, engagement, and retention outcomes.
• Experience identifying business and user needs, defining product requirements, prioritizing enhancements, and delivering scalable digital solutions aligned with organizational objectives.
• Experience supporting personalization, testing, and experimentation initiatives, including A/B testing, user journey optimization, and digital performance measurement.
• Experience building and managing tracking, attribution, and reporting frameworks across digital marketing and product ecosystems to ensure data integrity and actionable insights.
• Experience partnering cross-functionally with marketing, ticketing, partnerships, analytics, technology, development, and operations teams to align digital product initiatives with commercial and fan engagement goals.
• Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
• Hands-on experience working within CMS platforms such as WordPress, Webflow, Drupal, or similar systems.
• Ability to understand and troubleshoot front-end website issues and effectively communicate technical requirements to developers, designers, vendors, and technology teams.
• Familiarity with website hosting environments, domains, DNS, content delivery, website performance, platform architecture, and related infrastructure considerations.
• Familiarity with digital product, analytics, and marketing technology platforms including GA4, CMS platforms, ecommerce systems, A/B testing tools, CRM/CDP platforms, tag management systems, and project management systems preferred.
• Ability to translate business objectives and user needs into actionable product requirements, roadmaps, technical requirements, and implementation plans.
• Familiarity with data privacy, information security, website accessibility, and risk management concepts related to digital platforms and customer data.

Responsibilities

• Support the execution and management of the organization’s digital product roadmap across web, app, and ecommerce platforms.
• Coordinate cross-functional digital initiatives that improve fan experience, conversion, engagement, and operational efficiency.
• Assist in managing UX, CRO, and site optimization efforts to improve digital performance and customer satisfaction.
• Support the creation, development, launch, and ongoing management of websites, landing pages, and digital experiences across CMS platforms.
• Partner with analytics teams to monitor digital KPIs, conversion funnels, and behavioral insights to identify optimization opportunities.
• Work with Technology, AEG, hosting providers, and external vendors to manage platform enhancements, integrations, hosting environments, domain and infrastructure considerations, issue resolution, and product releases.
• Help prioritize digital enhancements and feature requests based on business impact, fan feedback, technical feasibility, and performance insights.

Skills

Digital product strategy

UX optimization

CRO

A/B testing

CMS platforms

Cross-functional collaboration

Analytics insights

Education

BA/BS in Digital Marketing or related field

Tools

WordPress

Webflow

Drupal

GA4

Tag Management

CRM/CDP

Job description

AEG is seeking a Digital Product Manager to oversee fan-facing digital experiences across web, mobile app, and ecommerce. You will drive the product roadmap, optimize UX and conversion, and collaborate with marketing, analytics, ticketing, and technology teams to deliver scalable digital experiences.

The role requires strong knowledge of modern web platforms, CMS systems, and front-end tech, with hands-on CMS experience and a focus on personalization, testing, and optimization across the fan