LA Galaxy, Digital Product Manager

Aeg-Worldwide; Carson (CA); On-site; USD 86,000 - 110,000; Full time

Benefits offered by this job

Medical, dental and vision insurance

Paid holidays

Vacation and sick time

Company paid basic life insurance

Voluntary life insurance

Parental leave

401k Plan with employer match

Flexible spending and health savings

Wellness offerings

Job summary

AEG is seeking a Digital Product Manager to oversee fan-facing digital experiences across web, mobile app, and ecommerce. You will drive the product roadmap, optimize UX and conversion, and collaborate with marketing, analytics, ticketing, and technology teams to deliver scalable digital experiences.

The role requires strong knowledge of modern web platforms, CMS systems, and front-end tech, with hands-on CMS experience and a focus on personalization, testing, and optimization across the fan

Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred) Digital Marketing, Digital Techology, Product or related technical field
• 4-6 years Related work experience
• Proven experience supporting and managing digital product strategy across web, mobile app, and ecommerce platforms, including UX optimization, conversion rate optimization (CRO), and digital roadmap execution.
• Experience creating, launching, managing, or significantly contributing to consumer-facing websites and digital products.
• Experience managing and optimizing fan-facing digital experiences, including ticketing flows, ecommerce journeys, content experiences, landing pages, and customer engagement touchpoints.
• Experience participating in product and technology decisions related to website platforms, CMS solutions, hosting providers, integrations, and scalability.
• Strong experience leveraging analytics and user behavior insights to inform product decisions, identify optimization opportunities, and improve conversion, engagement, and retention outcomes.
• Experience identifying business and user needs, defining product requirements, prioritizing enhancements, and delivering scalable digital solutions aligned with organizational objectives.
• Experience supporting personalization, testing, and experimentation initiatives, including A/B testing, user journey optimization, and digital performance measurement.
• Experience building and managing tracking, attribution, and reporting frameworks across digital marketing and product ecosystems to ensure data integrity and actionable insights.
• Experience partnering cross-functionally with marketing, ticketing, partnerships, analytics, technology, development, and operations teams to align digital product initiatives with commercial and fan engagement goals.
• Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
• Hands-on experience working within CMS platforms such as WordPress, Webflow, Drupal, or similar systems.
• Ability to understand and troubleshoot front-end website issues and effectively communicate technical requirements to developers, designers, vendors, and technology teams.
• Familiarity with website hosting environments, domains, DNS, content delivery, website performance, platform architecture, and related infrastructure considerations.
• Familiarity with digital product, analytics, and marketing technology platforms including GA4, CMS platforms, ecommerce systems, A/B testing tools, CRM/CDP platforms, tag management systems, and project management systems preferred.
• Ability to translate business objectives and user needs into actionable product requirements, roadmaps, technical requirements, and implementation plans.
• Familiarity with data privacy, information security, website accessibility, and risk management concepts related to digital platforms and customer data.

Responsibilities

• Support the execution and management of the organization’s digital product roadmap across web, app, and ecommerce platforms.
• Coordinate cross-functional digital initiatives that improve fan experience, conversion, engagement, and operational efficiency.
• Assist in managing UX, CRO, and site optimization efforts to improve digital performance and customer satisfaction.
• Support the creation, development, launch, and ongoing management of websites, landing pages, and digital experiences across CMS platforms.
• Partner with analytics teams to monitor digital KPIs, conversion funnels, and behavioral insights to identify optimization opportunities.
• Work with Technology, AEG, hosting providers, and external vendors to manage platform enhancements, integrations, hosting environments, domain and infrastructure considerations, issue resolution, and product releases.
• Help prioritize digital enhancements and feature requests based on business impact, fan feedback, technical feasibility, and performance insights.

Skills

Digital product strategy

UX optimization

CRO

A/B testing

CMS platforms

Cross-functional collaboration

Analytics insights

Education

BA/BS in Digital Marketing or related field

Tools

WordPress

Webflow

Drupal

GA4

Tag Management

CRM/CDP

Job description

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations, to create memorable moments that give the world reason to cheer.

Our business is interwoven with the human mind and heart, and we strive to build a diverse and inclusive company that reflects the artists, athletes, and fans that we host; reach beyond traditional boundaries to support the communities in which we operate; and minimize our impact on the environment by adopting sustainable practices throughout our business operations.

If you want to be challenged to up your game and make a difference, then join us in giving the world reason to cheer!

Job Summary

The Digital Product Manager is responsible for managing and optimizing fan-facing digital experiences across web, mobile app, and ecommerce platforms. This role will support the execution of the organization’s digital product roadmap with a focus on improving user experience, conversion, engagement, and revenue performance.

This position will work cross-functionally with marketing, analytics, ticketing, technology, and external partners to deliver scalable digital experiences and support personalization, testing, optimization, and website development initiatives across the fan journey. The ideal candidate will have a strong understanding of modern web platforms and front-end technologies and be comfortable working directly within content management systems to support the creation, launch, and ongoing optimization of digital experiences.

Essential Functions

• Support the execution and management of the organization’s digital product roadmap across web, app, and ecommerce platforms.
• Coordinate cross-functional digital initiatives that improve fan experience, conversion, engagement, and operational efficiency.
• Assist in managing UX, CRO, and site optimization efforts to improve digital performance and customer satisfaction.
• Support the creation, development, launch, and ongoing management of websites, landing pages, and digital experiences across CMS platforms.
• Partner with analytics teams to monitor digital KPIs, conversion funnels, and behavioral insights to identify optimization opportunities.
• Work with Technology, AEG, hosting providers, and external vendors to manage platform enhancements, integrations, hosting environments, domain and infrastructure considerations, issue resolution, and product releases.
• Help prioritize digital enhancements and feature requests based on business impact, fan feedback, technical feasibility, and performance insights.

Required Qualifications

• BA/BS Degree (4-year) (Advanced Degree Preferred) Digital Marketing, Digital Techology, Product or related technical field
• 4-6 years Related work experience
• Proven experience supporting and managing digital product strategy across web, mobile app, and ecommerce platforms, including UX optimization, conversion rate optimization (CRO), and digital roadmap execution.
• Experience creating, launching, managing, or significantly contributing to consumer-facing websites and digital products.
• Experience managing and optimizing fan-facing digital experiences, including ticketing flows, ecommerce journeys, content experiences, landing pages, and customer engagement touchpoints.
• Experience participating in product and technology decisions related to website platforms, CMS solutions, hosting providers, integrations, and scalability.
• Strong experience leveraging analytics and user behavior insights to inform product decisions, identify optimization opportunities, and improve conversion, engagement, and retention outcomes.
• Experience identifying business and user needs, defining product requirements, prioritizing enhancements, and delivering scalable digital solutions aligned with organizational objectives.
• Experience supporting personalization, testing, and experimentation initiatives, including A/B testing, user journey optimization, and digital performance measurement.
• Experience building and managing tracking, attribution, and reporting frameworks across digital marketing and product ecosystems to ensure data integrity and actionable insights.
• Experience partnering cross-functionally with marketing, ticketing, partnerships, analytics, technology, development, and operations teams to align digital product initiatives with commercial and fan engagement goals.
• Experience in sports, media, entertainment, or consumer-facing digital businesses preferred but not required.
• Hands-on experience working within CMS platforms such as WordPress, Webflow, Drupal, or similar systems.
• Ability to understand and troubleshoot front-end website issues and effectively communicate technical requirements to developers, designers, vendors, and technology teams.
• Familiarity with website hosting environments, domains, DNS, content delivery, website performance, platform architecture, and related infrastructure considerations.
• Familiarity with digital product, analytics, and marketing technology platforms including GA4, CMS platforms, ecommerce systems, A/B testing tools, CRM/CDP platforms, tag management systems, and project management systems preferred.
• Ability to translate business objectives and user needs into actionable product requirements, roadmaps, technical requirements, and implementation plans.
• Familiarity with data privacy, information security, website accessibility, and risk management concepts related to digital platforms and customer data.

PayScale: $86,155.00 - $109,785.00

Bonus:This position is eligible for a bonus under the current bonus plan requirements.

Benefits:

• medical, dental and vision insurance
• paid holidays
• vacation and sick time
• company paid basic life insurance
• voluntary life insurance
• parental leave
• 401k Plan (with a current employer match of 3%)
• flexible spending and health savings account options
• wellness offerings

AEG reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. AEG may require an employee to perform duties outside their normal description.

AEG's policy is to hire the most qualified applicants, and we comply with all applicable federal, state and local employment laws in making hiring and employee decisions.

We are an equal opportunity employer and do not discriminate against applicants or employees on the basis of race, color, marital status, disability, religion, age, sex, sexual orientation, national origin, genetic information, veteran status, or any other legally protected status recognized by applicable federal, state or local law.

Equal Employment Opportunity Statement AEG believes in equal employment opportunities for all, regardless of race, color, religion, sex (including pregnancy, childbirth, or related medical condition), gender, national origin, age, sexual orientation, disability, veteran status, genetic information or any other legally-protected classification.

It is the Company’s policy to hire and promote the most qualified applicants, make employment decisions based upon merit, and to comply with all federal, state, and local equal employment opportunity laws.

AEG is also committed to maintaining a work environment free of all forms of unlawful employment discrimination and harassment.

This policy governs employment and all the Company’s terms and conditions of employment, including, but not limited to, policies and practices affecting recruitment, recruitment advertising, hiring, promotion, demotion, termination, transfers, reclassification, and selection for training, compensation, benefits, Company-sponsored educational programs, and all other aspects of employment.

Our policy against harassment and discrimination extends to every aspect of the work environment, including abuse of electronic mail and all other forms of communications.

ADA and Disability Accommodations As part of its commitment to equal opportunity employment, and in compliance with the Americans with Disabilities Act and applicable state law, AEG does not discriminate in any way or action on the basis of disability or qualifying medical condition, nor do we condone such discrimination.

Employer does not offer work visa sponsorship for this position.