Digital Product Manager, Brand Websites & Apps (Hybrid)

Darden Restaurants Inc.; Orlando (FL); On-site; USD 90,000 - 130,000; Full time

Job summary

Darden Restaurants Inc. in Orlando, FL is seeking an Associate Manager, Digital Properties to own the strategy, roadmap, and execution of digital experiences across brand websites and mobile apps.

You will partner with Brand, IT, and marketing teams to deliver guest-centric experiences that drive engagement, conversions, and growth, while ensuring campaigns align with brand standards and technical feasibility.

Qualifications

• Bachelor’s degree in Business, Marketing, Digital, Technology, or related field.
• MBA or advanced degree preferred.
• 5+ years in digital product management, digital marketing, or web/mobile platforms.
• Experience managing websites and/or mobile apps in a high-volume environment.
• Experience working in cross-functional teams with Marketing, IT, and external partners.
• Familiarity with Agile methodologies and product development processes.
• Working knowledge of web technologies (HTML5, CSS, JavaScript, APIs).
• Strong understanding of digital analytics platforms (Google Analytics).
• Experience with CMS platforms (e.g., Contentstack & Commerce Tools).
• Knowledge of SEO fundamentals, tagging strategies, and campaign tracking.
• Experience with product management tools (e.g., Wrike, Azure DevOps).
• Familiarity with testing and optimization tools (e.g., Optimizely) is a plus.
• Solid understanding of mobile-first design principles and UX best practices.

Responsibilities

• Product Strategy & Roadmap: Own and maintain the digital product roadmap for brand websites and mobile applications.
• Translate brand strategies and marketing priorities into digital product features, enhancements, and experiences.
• Evaluate and prioritize initiatives based on guest impact, business value, and technical feasibility.
• Identify opportunities to improve the digital experience through innovation, industry trends, and competitive insights.
• Customer Journey Ownership: Ensure seamless, consistent experiences across all entry points, including Organic Search, Paid Media, Email/CRM journeys, and Organic Social.
• Advocate for the guest by ensuring experiences are intuitive, performant, and aligned to brand standards.
• Marketing Campaign Enablement: Partner with Digital Brand Managers to bring campaigns to life on digital properties.
• Channel Partner Integration: Serve as the primary digital product partner to Organic Search, Email/CRM, Paid Media, and Organic Social teams.
• Performance, Analytics & Optimization: Define KPIs and leverage analytics to inform product decisions and optimization.
• Partner with IT as the product delivery team to execute the digital roadmap.
• Translate business needs into clear requirements, user stories, and acceptance criteria.
• Monitor platform health, site performance, speed, and functionality.
• Lead identification and resolution of critical issues and defects impacting guest experience.

Skills

Digital product mgmt

Web/mobile platforms

Cross-functional teams

Agile methodologies

Web technologies HTML5/CSS/JS

Google Analytics

CMS platforms

SEO fundamentals

Product management tools

A/B testing

Mobile-first UX

Education

Bachelor’s degree in Business/Marketing

MBA preferred

Tools

Contentstack

Commerce Tools

Wrike

Azure DevOps

Optimizely

Job description

Darden Restaurants Inc. in Orlando, FL is seeking an Associate Manager, Digital Properties to own the strategy, roadmap, and execution of digital experiences across brand websites and mobile apps.

You will partner with Brand, IT, and marketing teams to deliver guest-centric experiences that drive engagement, conversions, and growth, while ensuring campaigns align with brand standards and technical feasibility.