Digital Product Lead – Shopify

Columbia Sportswear Company; Carlsbad (CA); On-site; USD 126,000 - 185,000; Full time

Job summary

Columbia Sportswear Company seeks a Digital Product Lead to own prAna’s Shopify Plus ecosystem, guiding the migration from Salesforce to Shopify Plus and defining the product roadmap to drive conversions and brand-aligned experiences.

You will manage end-to-end lifecycle, backlog, KPIs, and cross-functional collaboration with design, engineering, and agencies, while ensuring compliance with U.S. eCommerce laws and accessibility standards.

Qualifications

• 9+ years in digital commerce product management.
• 4+ years with Shopify Plus.
• Proven experience migrating Shopify migrations from legacy platforms.
• Strong knowledge of U.S. eCommerce regulations and accessibility standards.

Responsibilities

• Lead migration of prAna’s eCommerce platform to Shopify Plus with minimal disruption.
• Own end-to-end Shopify Plus product lifecycle including roadmap, backlog, and prioritization.
• Align digital roadmap with corporate strategy to enhance consumer experience.
• Champion eCommerce compliance, data privacy, and accessibility standards.
• Drive headless storefront work using Hydrogen & Oxygen for cross-channel performance.
• Coordinate with internal teams and agencies to optimize checkout, payments, merchandising, and personalization.
• Define KPIs and continuously measure and iterate to improve engagement and conversion.
• Serve as liaison between business, design, engineering, and agencies to deliver unified commerce.

Skills

Shopify Plus

Digital commerce

Migration projects

Analytics tools

Tools

Adobe Analytics

Google Analytics

Shopify API

Job description

CLOTHING FOR POSITIVE CHANGE (C4PC)

From the farm to the factory to our closets, we all have an opportunity to create positive change through clothing as we work to fundamentally change the way clothing is made.

Do you want to join a team committed to creating positive change in the world through the C4PC movement?

Consider prAna, where you can transcend the current trends and demand more from your wardrobe and your employer; where you can help an enthusiastic and loyal audience celebrate the outdoors and their own unique style; and where you can help lessen our impact on the planet and its people every day.

ABOUT THE POSITION

We are seeking an experienced and driven Digital Product Lead to own and evolve prAna’s Shopify Plus ecosystem. This role will define the product roadmap, lead migration initiatives, and deliver conversion-driven digital experiences that align with prAna’s brand values and Columbia Sportswear Company’s strategic goals.

HOWYOU’LLMAKE A DIFFERENCE

• Lead the successful migration of prAna’s eCommerce platform from Salesforce to Shopify Plus, ensuring minimal business disruption and data integrity.
• Own the end-to-end Shopify Plus product lifecycle, including roadmap definition, backlog management, and feature prioritization.
• Align prAna’s digital roadmap with broader corporate strategy to identify synergies and enhance consumer experience.
• Champion best practices in U.S. eCommerce compliance, data privacy, and accessibility standards.
• Drive the implementation of headless storefront experiences using Shopify’s Hydrogen & Oxygen framework, ensuring seamless integration and performance across channels.
• Partner with internal teams and agencies to optimize checkout, payments, merchandising, and personalization.
• Define KPIs and success metrics; continuously measure and iterate to improve engagement and conversion.
• Serve as the central liaison between business, design, engineering, and agency partners to deliver unified commerce experiences.

YOU ARE

• A digital commerce expert passionate about elevating consumer experiences through technology.
• A Shopify Plus specialist with deep knowledge of platform capabilities, APIs, and app ecosystem.
• A collaborative partner who thrives in cross-functional environments.
• An analytical thinker who uses data to drive decisions and outcomes.
• Energized by delivering results in timeline-critical environments.
• A compliance advocate knowledgeable in U.S. eCommerce regulations and accessibility standards.

YOUHAVE

• 9+ years of experience in digital commerce product management, including 4+ years with Shopify Plus.
• Proven experience leading Shopify migrations from legacy platforms.
• Strong knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG standards.
• Experience managing multiple agencies and third-party partners.
• Familiarity with analytics tools (Adobe/Google Analytics) and CRO best practices.
• Preferably, experience implementing Shopify POS for omnichannel retail.

This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position’s scope and function in the company.

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf.

Hiring Range: $126,120 - $185,130

*Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience ,and internal equity

At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.