Digital Product Growth & Partner Activation Leader

UPS; Alpharetta (GA); On-site; USD 120,000 - 180,000; Full time

Job summary

UPS is seeking a Segment Manager for Digital Product Marketing & Partner Growth in Alpharetta, GA. This role commercializes UPS Digital products, drives activation and adoption through partner channels, and coordinates messaging across Product Marketing, Partnerships, Sales, Marketing, Customer Experience, Digital, and Operations.

You will develop partner enablement materials, launch plans, and on-platform engagement tactics to accelerate time-to-value, growth, and revenue from existing partner

Qualifications

• Bachelor's degree in marketing, business, communications, strategy, or related field.
• 7+ years of experience in Product Marketing, Partner Marketing, Growth Marketing, or related disciplines.
• Experience with go-to-market, commercialization, positioning, and messaging for digital/enterprise solutions.
• Proven ability to drive adoption, engagement, and revenue growth with measurable impact.
• Strong written, verbal, presentation, and storytelling skills.
• Ability to influence and drive results in a cross-functional, matrixed organization.

Responsibilities

• Develop commercialization strategies for UPS Digital products, capabilities, services, and enhancements.
• Create value propositions, positioning, messaging frameworks, and partner-facing narratives.
• Lead partner-facing launch and adoption plans that accelerate awareness, understanding, and utilization.
• Translate product capabilities into meaningful use cases, business outcomes, and customer benefits for internal and external partner audiences.
• Develop partner enablement materials, sales tools, presentations, case studies, playbooks, and content.
• Partner with Product Marketing and stakeholders to ensure consistent messaging across partner channels.

Skills

Strong analytical skills

Exceptional communication skills

Cross-functional collaboration

Storytelling

Influence without authority

Education

Bachelor's degree in marketing, business, communications, strategy, or related field

Job description

UPS is seeking a Segment Manager for Digital Product Marketing & Partner Growth in Alpharetta, GA. This role commercializes UPS Digital products, drives activation and adoption through partner channels, and coordinates messaging across Product Marketing, Partnerships, Sales, Marketing, Customer Experience, Digital, and Operations.

You will develop partner enablement materials, launch plans, and on-platform engagement tactics to accelerate time-to-value, growth, and revenue from existing partner