Product Marketing Manager

ADP, Inc.; Atlanta (GA); Remote; USD 72,000 - 134,000; Full time

Job summary

Happy Returns in the United States is hiring a remote Product Marketing Manager to equip sellers with compelling materials, product knowledge, and a clear sales story. You will own sales enablement and support product marketing from day one.

Collaborate with Sales Leadership to identify gaps, translate product capabilities into messaging, and drive go-to-market plans and launches. This hands-on role emphasizes writing, building, and presenting.

Qualifications

• 4–6 years in B2B marketing with at least 2 in sales enablement or product marketing.
• Able to translate customer needs and product capabilities into clear value propositions and sales stories.
• Experience with competitive intelligence and market research.
• Experience supporting go-to-market plans and product launches.
• Collaborates closely with Product, Sales, and Customer Success teams.
• Strong project and stakeholder management; excellent writing and presentation skills.
• Comfort with tools like HubSpot, Salesforce, Google Slides, PowerPoint, and AI writing tools.

Responsibilities

• Partner with sales leadership to spot gaps in seller skills, knowledge, and tools, and set enablement priorities.
• Turn product capabilities and customer needs into a clear sales story, pitch deck, and talk tracks.
• Ensure sellers have the right materials at the right stage and that they use them.
• Measure impact and continuously improve enablement efforts.
• Develop messaging and value propositions; support go-to-market planning for new products and enhancements.
• Turn competitive research into actionable insights and stay close to the product roadmap.

Skills

B2B marketing

Sales enablement

Product marketing

Value propositions

Competitive intelligence

Go-to-market

Cross-functional

Project management

Presentation skills

HubSpot

Salesforce

Google Slides

PowerPoint

AI writing tools

Tools

HubSpot

Salesforce

Google Slides

PowerPoint

AI writing tools

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Product Marketing Manager

Full Time Remote Worker Atlanta, GA, US

Salary Range: $72,000.00 To $133,500.00 Annually

The role

We're hiring a remote Product Marketing Manager to make sure our sellers have the marketing tools, information, and product knowledge they need to win. You'll own marketing's side of sales enablement and support our product marketing work. You'll report to the VP of Marketing.

You'll work with sales leadership to find where sellers need more from marketing, like a clearer pitch, better materials, or more product and competitive insight, then build what closes those gaps. You'll also help capture and distill customer and market insights, helping plan launches, and turn our messaging into a clear sales story.

This is a hands-on role on a small team. You'll write, build, and present, and you'll have real ownership from day one.

What you'll do

• Partner with sales leadership to spot gaps in seller skills, knowledge, and tools, and set enablement priorities together
• Turn product capabilities and customer needs into a clear sales story, pitch deck, and talk tracks
• Make sure sellers have the right materials at the right stage of a deal, and that they actually use them
• Measure what's working and improve from there

Support: Product Marketing

• Bring in customer and market insights through research, customer conversations, and sales feedback
• Help develop and refine messaging and value propositions
• Support go-to-market planning for new products and enhancements, with a focus on sales readiness
• Turn competitive research into clear insights and recommendations on how we position against competitors
• Stay close to product so you know what's coming and when

How you'll work with the team

You'll be one of five people on the marketing team, and you'll work across the company to help launches land and get customers using what we build.

• Sales leadership: Your main partner. You'll meet regularly to understand what sellers need, agree on priorities, and check whether enablement is working.
• Product: You'll stay close to the roadmap so sellers are ready before anything ships.
• Customer Success: You'll learn what customers love and where they struggle, and bring that into training and the sales story.
• Operations: You'll understand how our returns network works day to day, so what we promise matches what we deliver.
• Partner and events marketing: You build the story and the materials, like event pitch decks and talk tracks. They take it out to partners and events and own the logistics and relationships.
• Content marketing and design: You'll share launch plans and sales insights so content lines up, and bring clear briefs to design.

Must haves

• 4 to 6 years in B2B marketing, with at least 2 in sales enablement or product marketing
• You can turn customer needs and product capabilities into clear value propositions and sales stories
• Experience with competitive intelligence and market research
• Experience supporting go-to-market plans and product launches
• You've worked closely with Product, Sales, and Customer Success teams
• Strong project and stakeholder management skills, since you'll juggle work across many teams
• You write clearly and simply, and you're comfortable presenting to sales teams and on webinars
• Comfort with tools like HubSpot or Salesforce, Google Slides or PowerPoint, and AI writing tools

Nice to haves

• Experience in ecommerce, retail tech, logistics, or SaaS sold to enterprise companies

Compensation

Compensation for this position will be determined based on a variety of factors, including internal equity, geographic location, and the candidate’s job-related knowledge, skills, and experience. In addition to base pay, this position may be eligible for a bonus and a comprehensive benefits package, which includes medical, financial, and other benefits, depending on the level and position offered.

EEO Statement

Happy Returns, a UPS Company is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, national origin, veteran, disability, age, sexual orientation, gender identity or any other characteristic protected by law.

We do not offer visa sponsorship for this role. Candidates must be authorized to work in the U.S.

Statement to Third Party Agencies

To all recruitment agencies: Happy Returns only accepts resumes from agencies on the UPS preferred supplier list. Happy Returns is not responsible for any fees or charges associated with unsolicited resumes.