Digital Product Designer, Web - A&F Co.

Abercrombie & Fitch Stores, Inc.; Columbus (OH); Remote; USD 95,000 - 110,000; Full time

Benefits offered by this job

Incentive bonus program

401(K) savings plan with company match

Annual companywide review process

Flexible spending accounts

Medical, dental and vision insurance

Job summary

Abercrombie & Fitch Co. is seeking a Digital Product Designer to shape customer experiences across our web commerce ecosystem.

You will own end-to-end design for web initiatives, collaborating with product, engineering, research, and analytics to define solutions and measure outcomes. You will design intuitive, responsive experiences across browse, search, product evaluation, and checkout, applying qualitative and quantitative insights to inform decisions and ensure implementation-ready

Qualifications

• Bachelor’s Degree or equivalent experience.
• Minimum 5 years of experience in digital product design, UX/UI, or a related field.
• A portfolio demonstrating end-to-end experience designing and shipping customer-facing digital products.
• Strong visual, UX, and interaction design skills with a customer-centered approach to problem solving.
• Expert proficiency in Figma, including prototyping, design systems, and developer handoff workflows.

Responsibilities

• Own the end-to-end design process for web initiatives from discovery to delivery and optimization.
• Partner with Product, Engineering, Research, and Analytics to identify opportunities and measure outcomes.
• Design intuitive, responsive experiences across the digital commerce journey.
• Apply qualitative and quantitative insights to inform design decisions.
• Create user flows, wireframes, prototypes, high-fidelity designs, and detailed specifications.
• Contribute to and evolve the Design System for consistency and accessibility.
• Collaborate with Brand, Marketing, Content, and Merchandising to translate brand vision.
• Provide design QA and support during implementation and UAT.
• Participate in design reviews and agile ceremonies to drive quality and collaboration.
• Leverage AI-powered tools to improve design quality and speed.

Skills

UX design

UI design

Interaction design

Design systems

Cross-functional collaboration

Education

Bachelor’s Degree or equivalent experience

Tools

Figma

Prototyping

Design systems

Job description

Job Description:

At Abercrombie & Fitch Co., we are a leading global retailer serving millions of customers across digital and in-store touchpoints. Our websites play a critical role in helping customers discover products, engage with our brands, and shop seamlessly across our portfolio of brands.

We are seeking a Digital Product Designer to help shape and elevate customer experiences across our web commerce ecosystem. As part of A&F's Experience & Digital Product Team, this role partners cross-functionally to translate product strategy into intuitive, scalable experiences that connect customer needs, brand storytelling, and business goals.

What Will You Be Doing?

• Own the end-to-end design process for web initiatives, from discovery and ideation through delivery and optimization.
• Partner with Product, Engineering, Research, and Analytics to identify opportunities, define solutions, and measure outcomes.
• Design intuitive, responsive experiences across the digital commerce journey, including browse, search, product evaluation, and purchase experiences.
• Apply qualitative and quantitative insights, including research, usability testing, analytics, and experimentation, to inform design decisions.
• Create user flows, wireframes, prototypes, high-fidelity designs, and detailed specifications with exceptional attention to detail, ensuring solutions are thoroughly considered, well documented, and implementation ready.
• Contribute to and evolve the Design System to drive consistency, scalability, accessibility, and efficiency across experiences.
• Collaborate with Brand, Marketing, Content, and Merchandising partners to translate brand vision into engaging and scalable digital experiences.
• Partner closely with engineering throughout development, providing clear handoffs, rigorous design QA, implementation support, and user acceptance testing (UAT) to ensure designs are translated accurately and delivered with a high level of quality.
• Participate in design reviews, critiques, and agile ceremonies, helping drive quality, collaboration, and continuous improvement.
• Leverage emerging technologies, including AI-powered tools and workflows, to improve design quality, speed, and effectiveness.

What Do You Need To Bring?

• Bachelor’s Degree or equivalent experience.
• Minimum 5 years of experience in digital product design, UX/UI, or a related field.
• A portfolio demonstrating end-to-end experience designing and shipping customer-facing digital products.
• Strong visual, UX, and interaction design skills with a customer-centered approach to problem solving.
• Expert proficiency in Figma, including prototyping, design systems, and developer handoff workflows.
• Exceptional attention to detail, with a sharp eye for visual accuracy, interaction quality, and implementation fidelity throughout the design, QA, and delivery process.
• Experience creating design artifacts such as user flows, wireframes, prototypes, and design systems.
• Strong understanding of responsive web design, accessibility standards, and modern digital commerce experiences.
• Ability to use qualitative and quantitative data to inform and validate design solutions.
• Excellent communication, storytelling, collaboration, and stakeholder management skills.
• Experience working in agile environments and cross-functional product teams.
• Ability to balance innovation with execution, leveraging established patterns and frameworks when appropriate.
• Curiosity and enthusiasm for leveraging AI throughout the design process.
• Ability to work effectively in an iterative environment that values feedback, collaboration, and continuous learning.

Preferred Qualifications

• Experience designing eCommerce, retail, or consumer-facing digital experiences.
• Experience designing across complex customer journeys, including navigation, browse, search, product evaluation, checkout, fulfillment, and account experiences.
• Familiarity with content authoring platforms and content-driven digital experiences.
• Experience working with Design Systems at scale.

Benefits & Perks

As an Abercrombie & Fitch Co. (A&F Co.) associate, you’ll be eligible to participate in a variety of benefit programs designed to fit you and your lifestyle. A&F Co. is committed to providing competitive and comprehensive benefits that align with our company’s culture and values, but most importantly – with you! We also provide competitive incentives to reward the commitment our associates have for moving our global business forward:

• Incentive bonus program
• 401(K) savings plan with company match
• Annual companywide review process
• Flexible spending accounts
• Medical, dental and vision insurance
• Life and disability insurance
• Associate assistance program
• Paid parental and adoption leave
• Access to fertility and adoption benefits through Carrot
• Access to mental health and wellness app, Headspace
• Paid Caregiver Leave
• Mobile Stipend
• Paid time off and one paid volunteer day per year, allowing you to give back to your community
• Work from anywhere (Mondays and Fridays are “work from anywhere” days for most roles and six work from anywhere weeks per year)
• Seven associate wellness half days per year
• Merchandise discount on all of our brands
• Opportunities for career advancement, we believe in promoting from within
• Access to multiple Associate Resource Groups
• Global team of people who will celebrate you for being YOU!

This role allows for remote work across the U.S.. Therefore, in states and cities that require the hourly or salary compensation or pay range to be included in a job posting, the recruiting pay range for this position is $95,000 - $110,000. Factors that may be used to determine your actual salary may include your specific skills, your years of experience, your work location, comparison to other employees in similar or related roles, or market demands. The range may be modified in the future.

Company Description

Abercrombie & Fitch Co. (A&F Co.) is a global, digitally led omnichannel specialty retailer of apparel and accessories catering to kids through millennials with assortments curated for their specific lifestyle needs.

The company operates a family of brands, including Abercrombie brands and Hollister brands, each sharing a commitment to offer products of enduring quality and exceptional comfort that support global customers on their journey to being and becoming who they are. Abercrombie & Fitch Co. operates stores under these brands across North America, Europe, Asia and the Middle East, as well as the e-commerce sites abercrombie.com, abercrombiekids.com and hollisterco.com.

Learn more about A&F Co. by visiting our corporate website here.

ABERCROMBIE & FITCH CO. IS AN EQUAL OPPORTUNITY EMPLOYER.