Digital Product Analytics & Insights Lead

GSPANN Technologies, Inc

Newport Beach (CA)

Hybrid

USD 110,000 - 170,000

Full time

2 days ago

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Job summary

GSPANN Technologies, Inc is seeking a Product Analytics Analyst/Manager for Digital Products in Newport Beach, CA. The role focuses on restoring and enhancing digital analytics across mobile apps, web experiences, loyalty, commerce, and global digital products.

You will own tracking, dashboards, insights, and attribution modeling to measure digital performance and business impact. You will collaborate with Product and Marketing to design instrumentation, run A/B tests, and deliver quick-turn

Qualifications

5+ years in product analytics, digital analytics, or growth analytics.
Strong expertise with GA4, Segment, Snowflake, Mixpanel and Tableau.
Fluent in SQL and comfortable working with event-level datasets.
Demonstrated success building instrumentation plans and maintaining data governance.
Experience measuring digital adoption, product usage, and feature performance.
Experience building attribution models across channels.
Strong understanding of SEO, Google Search Console, and web analytics.

Responsibilities

Rebuild and own GA4 tagging, Segment event tracking, and tracking governance.
Partner with engineering to ensure high-quality tracking across apps and web.
Implement international tagging and ensure global measurement consistency.
Maintain documentation for events, parameters, schemas, and naming conventions.
Re-establish measurement for digital adoption metrics, including loyalty usage and dashboards.
Build and maintain attribution models for orders across channels.
Conduct funnel, retention, and cohort analyses to understand user behavior.
Provide insights to shape product roadmaps and support A/B testing.