Product Analytics Strategy Lead

Capgemini; Atlanta (GA); Hybrid; USD 69,000 - 162,000; Full time

Job summary

Capgemini is seeking a Senior Product Analytics Strategist to define and scale product measurement across a portfolio of digital applications. You will partner with Product, Business, UX, Engineering, and Data teams to establish analytics strategies, KPIs, and scalable measurement frameworks driving growth.

The role requires deep expertise in product analytics, event-based tracking, and strong stakeholder communication to translate business goals into actionable instrumentation and insights.

Qualifications

• 5+ years in Product Analytics, Digital Measurement, or related fields.
• Proven ability to define KPIs and measurement frameworks for digital products.
• Strong knowledge of user journeys, adoption, engagement metrics, and analytics.
• Experience creating event-based tracking plans and instrumentation requirements.
• Hands-on with analytics platforms listed above.

Responsibilities

• Partner with product, engineering, and data teams to define analytics strategy.
• Develop scalable measurement frameworks across multiple applications.
• Translate requirements into tracking plans and ensure correct implementation.
• Present insights to technical and non-technical stakeholders.

Skills

Product analytics

KPI development

User behavior measurement

Event-based tracking

Stakeholder management

Tools

GA4

Amplitude

Mixpanel

Pendo

Adobe Analytics

GTM

Tableau

Power BI

Job description

Capgemini is seeking a Senior Product Analytics Strategist to define and scale product measurement across a portfolio of digital applications. You will partner with Product, Business, UX, Engineering, and Data teams to establish analytics strategies, KPIs, and scalable measurement frameworks driving growth.

The role requires deep expertise in product analytics, event-based tracking, and strong stakeholder communication to translate business goals into actionable instrumentation and insights.