Digital Product Analyst: Strategy, Delivery & Insights

John Hancock; Boston (MA); Hybrid; USD 73,000 - 122,000; Full time

Job summary

John Hancock is seeking a Digital Product Analyst to support planning, delivery and optimization of digital experiences that meet customer needs and business goals. You will work with Technology, Design, Product Marketing, Analytics, SEO and Experience teams to shape journeys and drive outcomes across content, platforms and customer journeys.

The role combines strategic thinking with hands-on execution, operating with business leaders while diving into delivery details, resolving issues, and

Qualifications

• 3-5 years of experience supporting digital products, platforms or customer journeys with demonstrated delivery outcomes.
• Strong analytical and problem‑solving skills, with the ability to translate ambiguous business needs into clear requirements and actionable solutions.
• Effective communication and collaboration skills across business, product, technology, design, marketing and analytics teams.
• Ability to evaluate value, effort, risk and dependencies and recommend where to simplify, standardize, consolidate or stop work.
• Bachelor’s degree preferred or equivalent practical experience.

Responsibilities

• Clarify ambiguous business needs and identify assumptions to guide stakeholders.
• Create product delivery plans with milestones, risks, constraints and delivery considerations.
• Partner with Technology, Design, Product Marketing, SEO, Analytics and Experience teams to shape journeys and determine effective solutions.
• Build roadmaps accounting for content needs, governance, distribution strategy and performance outcomes.
• Align stakeholders on product vision, priorities, trade-offs and success measures.
• Manage and refine the backlog with clear acceptance criteria and priorities.
• Participate in agile planning, refinement and stand-ups with visibility into progress and risks.
• Coordinate launches with Product Marketing and cross-functional partners; ensure consistent execution across digital touchpoints.
• Lead or support user acceptance testing to confirm requirements and accessibility expectations.

Skills

Analytical skills

Communication skills

Collaboration

Prioritization

Education

Bachelor’s degree preferred

Tools

Jira

Rally

Adobe Experience Manager

Adobe Analytics

Adobe Target

Salesforce

APIs

Job description

John Hancock is seeking a Digital Product Analyst to support planning, delivery and optimization of digital experiences that meet customer needs and business goals. You will work with Technology, Design, Product Marketing, Analytics, SEO and Experience teams to shape journeys and drive outcomes across content, platforms and customer journeys.

The role combines strategic thinking with hands-on execution, operating with business leaders while diving into delivery details, resolving issues, and