Digital Product Analyst: Conversational Intelligence

AutoNation; Fort Lauderdale (FL); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Maternity benefits

Associate purchase/discount programs

YouDecide deals

DRVPNK cancer charity partnerships

Job summary

AutoNation is seeking a Digital Product Analyst to support digital product, marketing channel, and operations teams, focusing on conversational intelligence, inbound call tracking, and marketing analytics. You will help manage campaign tracking, support new locations, develop custom reporting, and coordinate field requests to improve visibility into marketing performance.

You will work closely with Sr. Product Owner of Call Tracking & Conversation Intelligence and collaborate across marketing

Qualifications

• Bachelor's degree or equivalent work experience.
• 2+ years in marketing, data management, reporting, or analytics.
• Proficient with Excel and marketing analytics tools.

Responsibilities

• Support digital product and marketing teams on tracking and analytics projects.
• Analyze inbound call KPIs, attribution, and outcomes to inform campaigns.
• Maintain data quality and standardization across attribution data.
• Coordinate AI signal development, model auditing, and optimization.
• Document SOPs and best practices for marketing data management.
• Manage IVR configurations and call-tracking mappings for locations.
• Support pilots and integration of AI agents into call flows.
• Communicate progress and ensure SLAs with stakeholders.
• Monitor call alerts and coordinate issue resolution with teams.
• Assist acquisitions, new locations, and organizational changes.

Skills

Data analysis

Detail-oriented

Communication

Marketing analytics

Education

Bachelor's Degree

Tools

AI platforms (ChatGPT, Claude, Copilot)

Excel

CRM / attribution platforms

Job description

AutoNation is seeking a Digital Product Analyst to support digital product, marketing channel, and operations teams, focusing on conversational intelligence, inbound call tracking, and marketing analytics. You will help manage campaign tracking, support new locations, develop custom reporting, and coordinate field requests to improve visibility into marketing performance.

You will work closely with Sr. Product Owner of Call Tracking & Conversation Intelligence and collaborate across marketing