Digital Producer

Nexstar Media Group, Inc.; Town of Florida (NY); On-site; USD 55,000 - 75,000; Full time

Job summary

Nexstar Media Group, Inc. is seeking a digital content journalist to update local websites, curate high-performing content, and report news from quick hits to breaking stories. You will analyze traffic, craft homepage layouts, and help grow a loyal local audience across platforms.

The role emphasizes data-driven decision making, SEO and strong storytelling with headlines, photos, and short videos. Collaboration with newsroom staff is essential.

Qualifications

• 2 years of experience in digital content and journalism.
• Capable of researching, interviewing, and writing original news articles.
• Clever headline writer that gets readers to click.
• Strong multi-tasking abilities and organization.
• Knowledge of SEO best practices and AP Style.
• Team player with excellent interpersonal skills and quick learning.
• Strong communicator with flexibility for nights/weekends.
• Familiar with Google Analytics and Chartbeat a plus.
• Proficient with MS Office; HTML, CSS and Photoshop experience a plus.

Responsibilities

• Monitor media and report breaking news stories quickly.
• Write headlines that grow audience and engagement.
• Package content to maximize page views and time on site.
• Curate steady streams of engaging content for repeat visits.
• Tell stories with short videos and strong photos.
• Analyze traffic trends to plan daily and long-term content.
• Collaborate with newsroom staff on enterprise content.
• Promote and distribute news content on social media.

Skills

Digital content

Journalism

Researching

Interviewing

Original news writing

Headline writing

Multitasking

SEO knowledge

AP Style

Team player

Learning new technology

Strong communicator

Schedule flexibility

Analytics familiarity

Google Analytics

Chartbeat

Tools

Google Analytics

Chartbeat

MS Office

HTML

CSS

Photoshop

Job description

Position Summary

This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news – everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic


• Excellent at writing headlines that grow audience and engagement


• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making


• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation


• Understand different ways to tell a story, particularly producing short videos and choosing great photos


• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience


• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast


• Promote and distribute news content on social media

Skill/ Experience Requirements

• 2 years of experience in digital content and journalism


• Capable of researching, interviewing, and writing original news articles


• Clever headline writer that gets readers to click


• Strong multi-tasking abilities


• Organized, technical problem solver and quick decision maker


• Knowledge of SEO best practices and AP Style


• Enjoys working in teams and has excellent interpersonal skills


• Ease with/ability to learn new technology independently and quickly


• Strong communicator


• Some schedule flexibility (nights, weekends)


• Regularly meets measurements of success


• Strong understanding of Google Analytics; Chartbeat experience a plus


• Proficiency in MS Office; HTML, CSS and Photoshop experience a plus