Digital Content Executive Producer

Nexstar Media Group, Inc.

Ghent (WV)

On-site

USD 42,000 - 56,000

Full time

6 hours ago

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Job summary

Nexstar Media Group, Inc. in Ghent, WV is seeking a digital content journalist to update local website, curate high-performing content, and craft homepage layouts driven by data.

You will help report news from quick-hit local stories to breaking news while serving as steward of our brands. Responsibilities include monitoring media, writing headlines, packaging content for page views, curating streams, producing short videos, and promoting content on social media.

Qualifications

2 years of experience in digital content and journalism.
Capable of researching, interviewing, and writing original news articles.
Clever headline writer that gets readers to click.
Strong multi-tasking abilities and quick decision making.
Knowledge of SEO best practices and AP Style.
Excellent teamwork and interpersonal skills.
Ability to learn new technology quickly and independently.
Strong communication skills and traffic/pipeline awareness.
Familiarity with Google Analytics; Chartbeat a plus.
Proficient in MS Office; HTML/CSS and Photoshop a plus.

Responsibilities

Monitor all forms of media and report breaking news and trends to grow local traffic.
Write compelling headlines to increase engagement and clicks.
Package content to maximize page views per visitor and time on site.
Curate and promote a steady stream of interesting content.
Tell stories through videos and strong photography choices.
Analyze website traffic to guide daily and long-term content decisions.
Collaborate with newsroom staff and management to showcase content on broadcast.
Promote and distribute news content on social media.

Skills

Digital content

Journalism

SEO

AP Style

Google Analytics

Storytelling

Video production

Photo editing

Team collaboration

Interpersonal skills

HTML/CSS basics

Tools

MS Office

Photoshop

Chartbeat

Google Analytics

HTML/CSS basics

Job description

Position Summary: This role is responsible for updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities:

Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
Excellent at writing headlines that grow audience and engagement
Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
Understand different ways to tell a story, particularly producing short videos and choosing great photos
Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
Promote and distribute news content on social media

Skill/ Experience Requirements