Digital Executive Producer

NAB Leadership Foundation; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

PIX11 is seeking an Executive Producer, Digital to lead the digital team, update the local site, and curate high-performing content that drives traffic and engagement. You will shape homepage layouts using data, report news, and grow a loyal local audience across quick local stories to breaking reports.

The role requires strong news judgment, excellent headlines, SEO, and proficiency with analytics tools. Team collaboration and flexible schedule are essential in our fast-paced newsroom

Qualifications

• 2 years of experience in digital content and journalism.
• Research, interviewing, and writing original news articles.
• Clever headline writer who gets readers to click.
• Strong multi-tasking abilities.
• Organized, technical problem solver and quick decision maker.
• Knowledge of SEO best practices and AP Style.
• Excellent interpersonal skills and teamwork.
• Ability to learn new technology quickly.
• Strong communicator.
• Some schedule flexibility (nights, weekends).
• Knowledge of Google Analytics; Chartbeat experience a plus.
• MS Office; HTML, CSS and Photoshop experience a plus.

Responsibilities

• Monitor all forms of media and report breaking news to grow local traffic.
• Excellent at writing headlines that grow audience and engagement.
• Prioritize packaging content that grows page views per visitor and time on site using metrics.
• Curate and promote content to generate engagement and repeat site visitation.
• Understand storytelling, particularly producing short videos and choosing great photos.
• Evaluate website traffic trends to guide daily and long-term content decisions.
• Build positive relationships with newsroom staff and management; collaborate on enterprise content.
• Promote and distribute news content on social media.

Skills

Digital content

Interviewing

Headline writing

Multi-tasking

Organized

SEO

AP Style

Teamwork

Tech learning

Strong communicator

Schedule flexibility

Google Analytics

Chartbeat

MS Office

HTML/CSS/Photoshop

Tools

Google Analytics

Chartbeat

HTML/CSS

Photoshop

MS Office

Job description

PIX11 is looking for a full-time Executive Producer, Digital. This role is responsible for managing the digital team, updating local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Responsibilities

• Monitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and or trending content that will grow engagement and drive loyal, local traffic
• Excellent at writing headlines that grow audience and engagement
• Prioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision making
• Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitation
• Understand different ways to tell a story, particularly producing short videos and choosing great photos
• Evaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audience
• Build positive working relationships with newsroom staff and management, work collaboratively on enterprise content, and creating opportunities to market web content on broadcast
• Promote and distribute news content on social media

Skill/ Experience Requirements

• 2 years of experience in digital content and journalism
• Capable of researching, interviewing, and writing original news articles
• Clever headline writer that gets readers to click
• Strong multi-tasking abilities
• Organized, technical problem solver and quick decision maker
• Knowledge of SEO best practices and AP Style
• Enjoys working in teams and has excellent interpersonal skills
• Ease with/ability to learn new technology independently and quickly
• Strong communicator
• Some schedule flexibility (nights, weekends)
• Regularly meets measurements of success
• Strong understanding of Google Analytics; Chartbeat experience a plus
• Proficiency in MS Office; HTML, CSS and Photoshop experience a plus