Digital Producer

Nexstar Media Group; Chicopee (MA); On-site; USD 45,000 - 75,000; Full time

Job summary

An established industry player is seeking a talented Digital Producer to lead the transition to multi-platform newsrooms. This role involves developing strategies for engaging content across various platforms, ensuring journalistic integrity, and leveraging social media to enhance viewer interaction. The ideal candidate will have a strong background in journalism, expertise in digital content creation, and a knack for storytelling. Join a dynamic team dedicated to delivering high-quality news and engaging viewers in innovative ways. If you're passionate about media and technology, this opportunity is perfect for you.

Qualifications

• Experience with daily newspapers or news sites required.
• Proficiency in AP style and digital content creation.

Responsibilities

• Develops and leads a winning strategy for station content.
• Shoots and edits content for on-air and digital platforms.
• Builds and manages digital campaign calendars.

Skills

Social Media Management

Content Editing

Journalistic Integrity

Research Skills

Communication Skills

Education

Degree in Journalism

Tools

Adobe Photoshop

Dreamweaver

Basic HTML

CSS

Flash

Job description

The Digital Producer leads the transition from broadcast-focused newsrooms to multi-platform newsrooms through active daily examples; providing training in methods, processes, and tactics; as well as creating and editing original content beyond that produced for on-air.

Responsibilities:

1. Develops and leads a winning strategy for station content.
2. Has expert understanding of Facebook, Twitter, and other social media platforms.
3. Reviews copy and corrects errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines.
4. Uses social media and website to build and reinforce brand recognition and drive viewers to television.
5. Determines a story's emphasis, length, and format, and organizes material accordingly.
6. Researches and analyzes background information related to news stories to provide complete and accurate information.
7. Gathers information about events through research, interviews, experience, or attendance at various functions.
8. Pitches on-brand local and trending stories during morning meetings.
9. Checks reference materials such as books, news files, or public records to obtain relevant facts.
10. Shoots and edits content for on-air and digital platforms.
11. Produces reports for all platforms.
12. Ensures all content meets company standards for journalistic integrity and production quality.
13. Builds and manages digital campaign calendars to promote local shows and specials.
14. Writes stories for the web and other digital platforms.
15. Performs other duties as assigned.
16. Finds new ways to use social media and the website to engage with viewers.

Requirements & Skills:

1. Degree in journalism; experience with daily newspapers or news sites required; live, working web samples and/or print pages preferred.
2. Proficiency in Associated Press style, Adobe Photoshop, Dreamweaver, and basic HTML preferred.
3. CSS, Flash, and other relevant technology skills are a plus.
4. Maintains a positive work environment through active team participation and cooperation with co-workers in all departments.
5. Responds positively to feedback.