Digital PR & Outreach Specialist

NoGood; New York (NY); Hybrid; USD 60,000 - 90,000; Full time

Job summary

NoGood seeks a skilled Digital PR & Outreach Specialist to drive our outreach strategies, manage end-to-end PR campaigns, and enhance client brand visibility. Join a dynamic and innovative team to leverage your digital PR expertise while working with leading brands in a supportive and growth-oriented environment.

Benefits

Premium Medical, Dental & Vision Coverage

Unlimited PTO Plan

401(k) Plan with Employer Matching

Home Office Stipend

Quarterly Team Trips

Qualifications

• Minimum 3 years of experience in digital PR, high-quality link building, or journalism.
• Proven track record in executing PR campaigns and securing media placements.
• Strong foundational knowledge in content marketing, SEO, and analytics.

Responsibilities

• Develop and manage digital PR and outreach strategies to secure media placements.
• Lead outreach campaigns and craft personalized pitches to journalists.
• Monitor and analyze outreach effectiveness to improve results.

Skills

Relationship management

Communication

Project management

Creativity

Tools

CRM tools

Outreach platforms

Job description

We are:

NoGood is a leading growth, performance, and creator marketing agency at the intersection of performance science and creative storytelling. We empower impactful brands to achieve sustainable growth through innovative strategies, cutting-edge analytics, and creative experimentation. Our dynamic team combines top-tier talent, technology, and proprietary AI-driven solutions to deliver unparalleled marketing results for industry-leading brands.

Description:

We are seeking an experienced Digital PR & Outreach Specialist to join our Growth Marketing squad. The ideal candidate will lead our outreach strategies, managing end-to-end PR campaigns and digital outreach initiatives designed to secure high-quality media placements and enhance our clients’ brand visibility through strategic placement and content partnerships.

You Have:

• Minimum 3 years of relevant experience in digital PR, high-quality link building, content outreach, journalism, or similar roles.
• Proven track record of successfully executing digital PR campaigns and securing media placements.
• Strong foundational knowledge of content marketing, SEO, and analytics.
• Exceptional communication, relationship management, and project management skills.
• Experience using CRM tools (e.g., HubSpot) and outreach platforms.
• Journalism or traditional PR background is preferred but not mandatory.
• Creative problem-solver, detail-oriented, and results-driven.

You Will Do:

• Develop, manage, and execute comprehensive digital PR and outreach strategies to secure placements in reputable digital media outlets, blogs, and influencer networks.
• Lead outreach campaigns, including crafting personalized pitches, relationship-building with journalists, editors, and digital influencers.
• Implement strategic link-building campaigns that contribute directly to client SEO and AEO performance.
• Collaborate closely with internal teams, including Content, SEO, and Creative, to align PR strategies with overall growth objectives.
• Project manage outreach campaigns, ensuring clear communication, timely follow-ups, and robust reporting.
• Monitor, track, and analyze outreach effectiveness, adjusting strategies to continuously improve results.

Why Join NoGood:

• Be part of an innovative and rapidly growing agency at the forefront of growth marketing and AI integration.
• Work with category-leading brands in healthcare, consumer tech, B2B SaaS, sustainability, and fintech.
• Competitive salary, benefits package, and opportunities for professional growth.
• Dynamic, diverse, and passionate team culture.

What we offer:

• Earn More, Together: Base Pay + Profit Sharing & Commissions Opportunities
• Health First: Premium Medical, Dental & Vision Coverage
• Flex Work Environment: hybrid at HQ and remote globally
• Set Up Shop: Home Office Stipend
• Recharge Anytime: Unlimited PTO Plan
• Family First: Paid Parental Leave Plan
• Secure Your Future: 401(k) Plan with Employer Matching
• Level Up: Mentorship & Career Growth Support
• Always Be Learning: Access to Top-tier Resources & Industry Experts
• Work Hard, Play Harder: Quarterly Team Trips (Onsite and Offsite)
• Mind & Body Wellness: Gym, Wellness, and Access to Mental Health Plans
• Fuel Your Day: Free Lunch, Snacks, Cold Brew, & Happy Hours
• Grow With Us: Endless Opportunities to Lead & Succeed
• Keep on Shining: Ongoing Employee Development Programs

EEO and Compensation Transparency:

compensation, pay transparency, and pay equity. We take factors including geographic location, education, training, skillset, market rates, certifications, and more into consideration when constructing pay ranges for new and existing roles within our organization. The compensation range for this position is $60,000-$90,000.

At NoGood, we understand that diversity in the workplace is vital to a company’s success and growth. We strive to make sure that our team members are included and have a sense of belonging that makes us a great company to work with and a great company to work for. To that end, NoGood is committed to Equal Opportunity Employment and complies with all Equal Opportunity Employment laws. We will consider all qualified applicants without regard to race, religion, color, national origin, sex, gender identity, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will work to make reasonable accommodations available in the job application and interview process, to perform essential duties of the job function, and to retrieve other benefits and privileges of employment with our organization.