Digital PM Analyst, Assistant Vice President

Citi; Irving (TX); On-site; USD 107,000 - 161,000; Full time

Job summary

Citibank is seeking a detail-oriented Marketing Analyst to support the Digital Acquisition USCC product team. You will help SEO owners by analyzing performance, updating pre-login marketing pages, and delivering data-driven insights to improve online visibility and customer acquisition.

In this role you will collaborate with product owners, marketing managers, and content teams to groom backlogs, quantify success metrics, and drive SEO improvements across branded and partner card products.

Qualifications

• Bachelor’s degree in marketing, business, economics, statistics, or related field.
• 2+ years in a marketing analyst/SEO/digital marketing role.
• Strong understanding of SEO principles and best practices.
• Experience with SEO and analytics tools: GA, Search Console, SEMrush, Ahrefs, Moz.
• Proficient in data analysis and reporting, with strong Excel or similar tools.
• Excellent analytical and problem-solving skills with high attention to detail.
• Strong written and verbal communication skills.
• Ability to communicate effectively with diverse stakeholders across Digital, Marketing, Communications, Operations, Governance, Tech and Business.

Responsibilities

• Backlog support: provide data, analysis, and insights to groom and prioritize the backlog for pre-login marketing pages.
• Support SEO/Product owners by aiding updates to pre-login marketing pages.
• Define and enrich user stories with data-driven acceptance criteria and success metrics for SEO and marketing pages.
• Monitor, analyze, and report on key SEO metrics including organic traffic, rankings, CTR, and conversions.

Skills

Analytical thinking

Data analysis

Excel proficiency

Written communication

Verbal communication

Stakeholder communication

Education

Bachelor's degree in Marketing, Business, Economics, Statistics, or related field

Bachelor's Degree in Business Management/Computer Science/Engineering – preferred

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Moz

Job description

Citibank is seeking a detail-oriented and driven Marketing Analyst to support the Digital Acquisition USCC product team. This role is focused on helping the SEO Product Owner and Card Product Owners by supporting updates to pre-login marketing pages. You will be responsible for executing features, analyzing SEO performance, and providing data-driven insights to enhance our online visibility and drive customer acquisition.

This is an excellent opportunity for an analyst passionate about digital marketing and data. You will work closely with product owners, marketing managers, and content teams to ensure our digital storefront is optimized and effective.

Key Responsibilities

• Product Backlog Support: Assist Product Owners by providing data, analysis, and insights to help groom and prioritize the product backlog for pre-login marketing pages.
• Marketing Page Support: Directly support the SEO Product Owner and Card Product Owners by assisting with the execution of updates to pre-login marketing pages.
• User Story Contribution: Help define and enrich user stories by providing data-driven acceptance criteria and success metrics related to SEO and marketing pages.
• SEO Analysis & Reporting: Monitor, analyze, and report on key SEO performance indicators for both branded and partner card products, including organic traffic, keyword rankings, click-through rates (CTR), and conversions.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
• 2+ years of experience in a marketing analyst, SEO, or digital marketing role.
• Strong understanding of SEO principles and best practices.
• Experience with SEO and analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
• Proficient in data analysis and reporting, with strong skills in Excel or other data analysis software.
• Excellent analytical and problem-solving skills with high attention to detail.
• Strong written and verbal communication skills.
• Ability to communicate effectively with various stakeholders across Digital, Marketing, Communications, Operations, Governance, Tech and the Business

Education

• Bachelor's Degree (Business Management/Computer since/Engineering – preferred but not required)

Job Family Group

Product Management and Development

Job Family

Digital Product Management

Time Type

Full time

Primary Location

Irving Texas United States

Primary Location Full Time Salary Range

$107,120.00 - $160,680.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Anticipated Posting Close Date

Oct 01, 2026

Automated Processing and AI

We use automated processing, including artificial intelligence, for our legitimate business interests (or our reasonable and appropriate business purposes) to identify and align the candidate's skills and abilities with a specific job opening. Additionally, if you so choose, or consent, we can match your skills and abilities to other suitable roles at Citi. Importantly, all our hiring processes and decisions, including determining your suitability for a role, are conducted, checked, and decided by individuals. Our automated processing and AI do not involve relying on automatic or autonomous decision-making. Please refer to any Jurisdictional Considerations, with specific provisions for your country (where relevant) for further details. Illinois residents – AI Notice and Right

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi. View Citi’s EEO Policy Statement and the Know Your Rights poster.