Digital Platforms Coordinator – Web & App Experience

Charlotte Football Club; Charlotte, Northern (NC, KY); Hybrid; USD 60,000 - 80,000; Full time

Job summary

Charlotte Football Club is seeking an experienced Digital Platforms Coordinator to manage the club's website and mobile app, collaborating with marketing and digital content teams. You will focus on enhancing user experiences and KPIs while creating personalized fan journeys.

Reporting to the Senior Manager, Digital Platforms, you will build pages, optimize SEO, analyze site performance, and support new platforms and products to drive engagement and revenue for the club.

Qualifications

• BA/BS degree in marketing, business, or communications.
• 1–3 years’ experience running large-scale websites or apps for a professional organization.
• Experience creating digital experiences on websites and mobile apps.
• Knowledge of website back-end CMS systems.
• Proficiency with MS Office Suite.
• Experience with page building and UI/UX best practices.

Responsibilities

• Day-to-day support on Charlotte FC digital platforms (website and app).
• Collaborate with marketing to ideate and integrate new platforms and products.
• Create lead generation forms and landing pages with tracking tags.
• Support sponsored activations and digital experiences for fan engagement.
• Provide analytics and KPI reports with recommendations for improvement.
• Collaborate with partnerships for sponsored features and fan journeys.
• Matchday web and app content management.
• Other duties as assigned by manager.

Skills

Digital platforms

Web development

UI/UX

CMS

Analytics

Project management

Communication

Agile

Education

BA/BS degree in marketing, business, or communications

Tools

MS Office (Word, Excel, PowerPoint)

Job description

Charlotte Football Club is seeking an experienced Digital Platforms Coordinator to manage the club's website and mobile app, collaborating with marketing and digital content teams. You will focus on enhancing user experiences and KPIs while creating personalized fan journeys.

Reporting to the Senior Manager, Digital Platforms, you will build pages, optimize SEO, analyze site performance, and support new platforms and products to drive engagement and revenue for the club.