Coordinator - Digital Platforms CLTFC

Orlando City SC; Charlotte (NC); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Charlotte Football Club is seeking an experienced Digital Platforms Coordinator to manage the Club's website and mobile app, collaborating with marketing and digital content teams and reporting to the Senior Manager of Digital Platforms. The role focuses on enhancing user experiences and driving KPI improvements.

You will create personalized fan journeys, support new platform initiatives, and optimize content for engagement and revenue, while maintaining high standards in content management and

Qualifications

• BA/BS degree in marketing, business, or communications.
• 1-3 years’ experience running large-scale websites or apps for a professional organization.
• Experience creating digital experiences on websites and mobile apps.
• Knowledge of back-end CMS.
• Proficiency with MS Office suite.
• Experience with page building and UI/UX best practices.
• Must pass pre-employment screens.

Responsibilities

• Day-to-day management of Charlotte FC digital platforms – web & app – posting videos, photo albums, articles, SEO optimization, page building.
• Collaborate with marketing to ideate and integrate new platforms and products to enhance user experience and open revenue streams.
• Create lead generation forms and campaign landing pages with tracking tags for attribution.
• Support and execute sponsored activations and digital experiences for fan engagement across platforms.
• Provide analytics and KPI reports on site performance with actionable recommendations for stakeholders.
• Collaborate with partnerships to create sponsored, engaging features that enhance the brand and fan journeys.
• Matchday web and app content management.
• Other duties as assigned by manager.

Skills

Digital platforms

CMS management

WordPress

Drupal

UI/UX basics

Analytics & KPI reporting

SEO basics

Education

BA/BS in Marketing, Communications, or related field

Tools

WordPress CMS

Drupal CMS

Custom CMS (Forge, etc.)

Excel/Sheets

HTML/CSS basics

Job description

In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen.

Position: Digital Platforms Coordinator – CLTFC

Department: Marketing

Reporting Relationship: Reports to Senior Manager, Digital Platforms

Status: Full-Time (Exempt)

About Charlotte FC

Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force that is bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. CLTFC is committed to driving growth through the sport and community outreach. Charlotte FC is owned by David Tepper and is a part of Tepper Sports & Entertainment, which also includes Bank of America Stadium and the Carolina Panthers. For more information, visit CharlotteFootballClub.com.

Position Summary

Charlotte Football Club is the Major League Soccer Club in the Carolinas. The Club’s mission is to be a unifying force bigger than one city and encourage a sense of belonging through a progressive, collective, and ambitious approach that guides efforts on and off the pitch. Owned by David Tepper, Charlotte FC is a part of Tepper Sports & Entertainment, including Bank of America Stadium and the Carolina Panthers.

Charlotte FC is looking for an experienced Digital Platforms Coordinator to manage key components of two of the Club's digital platforms, the website and mobile app. This role will collaborate closely with both the marketing & digital content teams and report to the Senior Manager of Digital Platforms. The primary goals of this role are to enhance user experiences on the web and app and support in improving key performance indicators (KPIs). The coordinator will focus on creating personalized journeys for fans to deepen their engagement with the brand, as well as contribute to developing, innovating, and optimizing fan experiences on these platforms.

Primary Responsibilities

• Day-to-day support on Charlotte FC digital platforms – first team websites & app – including but not limited to posting videos, photo albums, articles, SEO optimization, page building, etc.
• Work with the larger marketing team to ideate and integrate new platforms and products to enhance the user experience, increase fans’ overall knowledge, and open new revenue streams
• Create lead generation forms and campaign landing pages with relevant tracking tags for source attribution
• Support and execute sponsored activations and digital experiences for fan engagement across platforms
• Provide detailed analytics and KPI reports on site performance, with recommended actions for several stakeholders for precise responses and improvement
• Collaborate with partnerships to create sponsored and engaging features that enhance the brand to generate leads, and use the digital platforms to create custom user journeys for fans to become more engaged with the brand
• Matchday web and app content management
• Other duties as assigned by manager

Minimum Qualifications

• BA/BS degree in marketing, business, or communications
• 1-3 years’ experience running large-scale websites or apps for a professional organization (previous sports team experience is a plus, but not mandatory)
• Experience creating compelling digital experiences - on websites and mobile apps
• Knowledge of website back-end content management systems
• Full understanding of the MS Office Suite (Word, Excel, PowerPoint)
• Experience with page building and UI/UX best practices
• Must pass pre-employment screens

Preferred Qualifications

• Proven experience using data-driven insights to understand what is working and what needs improvement within the digital space
• Complete working knowledge within website content management systems – WordPress, Drupal, pocket, custom-coded CMS, Forge, etc.
• Editorial or long-form exposure experience
• Familiarity with the overall mobile app ecosystem and can optimize user experience on mobile app platforms
• Experience within a fast-paced industry

Essential Functions

• Ability to collaborate with cross-functional teams to achieve the desired outcome
• Self-starter with a hands-on approach, good instincts for prioritization, and the ability to work under a high-pressure, fast-paced environment
• Strong analytical, project management, and communication skills
• Agile and able to respond effectively to the rapidly changing needs of a fast-paced / high-growth organization
• Demonstrated ability to meet deadlines in a dynamic environment
• Must be able to handle confidential, privileged, and/or sensitive information with carefully and with sensitivity.

Physical Requirements

• Ability to sit, walk, and stand for extended periods of time throughout the day.
• Ability to focus on projects for periods of time.
• Role routinely uses standard office equipment

Work Environment

This job operates in a professional office environment (mostly office environment, outside in a stadium facility at times, which may include inclement weather conditions) and remotely as assigned by management and based on current business needs.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.