Digital Performance Specialist 3

GP Strategies Corporation; Troy (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

GP Strategies Corporation seeks a District Digital Performance Specialist to guide dealers in optimizing their digital presence and performance. You will blend strategy, coaching, and execution to shape the future of automotive retail.

You will advise on website optimization, digital advertising, lead management, and customer engagement while coordinating cross-functional support. Travel up to 20% is required.

Qualifications

• Bachelor's degree with 1–2 years in digital marketing or advertising.
• Knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
• Strong consulting and relationship-building skills.

Responsibilities

• Act as the primary digital advisor for dealers, driving adoption of digital programs.
• Partner with District Sales and Aftersales managers to boost dealer engagement.
• Coach dealers on customer acquisition, retention, and satisfaction through digital strategies.
• Conduct digital assessments, review KPIs, and develop actionable improvement plans.
• Coordinate website customizations and quarterback technical support requests.
• Lead go-to-market activities across websites, digital advertising, lead management, and social media.

Skills

Digital marketing

SEO/SEM

CRM

Relationship-building

Education

Bachelor's degree

Tools

Salesforce

Job description

Drive Digital Transformation. Empower Dealer Success.

Are you passionate about digital strategy and helping businesses thrive online? As a District Digital Performance Specialist, you'll be the go-to consultant for a group of dealers, guiding them to optimize their digital presence and performance. This role blends strategy, coaching, and execution-making you a key player in shaping the future of automotive retail.

What You'll Do:

• Act as the primary digital advisor for assigned dealers, driving adoption and success across sponsored digital programs.

• Partner with District Sales and Aftersales Managers to identify opportunities that boost dealer engagement and performance.

• Coach dealers on customer acquisition, retention, and satisfaction through cutting-edge digital strategies.

• Conduct digital assessments, review KPIs, and develop actionable plans to improve results.

• Coordinate website customizations, resolve vendor issues, and quarterback technical support requests.

• Lead execution of divisional go-to-market strategies across key digital areas:

  • Websites & digital advertising

  • Consumer marketing

  • Lead management

  • Service optimization

  • Social media & reputation management

  • Digital signage and more

What Makes You a Great Fit:

• Bachelor's degree and 1-2 years of experience in digital marketing or advertising.

• Working knowledge of SEO, SEM, social media, CRM, and digital retail strategies.

• Strong consulting and relationship-building skills-you know how to become a trusted advisor.

• Excellent communication and time management skills in a fast-paced environment.

• Ability to travel up to 20% and adapt to varying levels of dealership digital expertise.

Preferred Qualifications:

• Automotive or dealership experience.

• Familiarity with Salesforce and performance consulting processes.