Digital Marketing Manager

Stellantis; Detroit (MI); On-site; USD 70,000 - 110,000; Full time

Job summary

Stellantis, based in Detroit, seeks a Digital Marketing Manager to lead digital marketing initiatives across the Business Center, advising dealers and internal teams on strategy, metrics, and campaigns.

The role requires 2+ years in digital marketing, management experience in a retail environment, and strong writing and analytical skills, with some travel and a valid driver’s license.

Qualifications

• Bachelor's degree in Business, Marketing, Communications or related field.
• 2+ years of digital marketing experience.
• At least 1 year of direct management experience in a retail digital marketing environment.
• Ability to mentor and support district managers.
• Proven track record in formulating/driving marketing communications through digital engines.
• Experience delivering effective and innovative digital campaigns.
• Excellent interpersonal and writing skills.
• Strong analytical and critical thinking skills.
• Some travel required.
• Valid driver's license required.

Responsibilities

• Drive digital marketing knowledge and engagement across the Business Center.
• Provide the Business Center Management and Dealers with ongoing assessments and recommendations for Tier 2 and Tier 3 digital strategies.
• Collaborate with multiple stakeholders on digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, and social media.
• Develop key initiatives and leverage best practices to increase dealership traffic, retail sales, and retail market share.

Skills

Digital marketing

Management experience

Mentoring

Analytics

Writing

Interpersonal skills

Travel willingness

Driver's license

Education

Bachelor's degree in Business, Marketing, Communications or related field

Job description

The Digital Marketing Manager is responsible for driving digital marketing knowledge and engagement across the Business Center. This individual will provide the Business Center Management and Dealers with ongoing assessments and recommendations that can positively impact both Tier 2 and Tier 3 digital strategies. The Digital Marketing Manager will work closely with multiple organizational stakeholders regarding digital marketing strategies, digital metrics/results, dealer website optimization, reputation management, and social media. It will be the responsibility of the Digital Marketing Manager to develop key initiatives and leverage best practices in an effort to increase overall dealership traffic, retail sales, and retail market share.

Basic Qualifications:

• Bachelor's degree in Business, Marketing, Communications or related field
• 2+ years of digital marketing experience
• At least one (1) year of direct management experience in a retail digital marketing environment
• Ability to mentor and support district managers
• Proven and substantive track record in formulating/driving marketing communications through digital engines
• Experience delivering effective and innovative digital campaigns
• Excellent interpersonal and writing skills
• Strong analytical and critical thinking skills
• Some travel required
• Valid driver's license required