Auto Dealer Digital Growth Consultant

GP Strategies Corporation; Troy (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

GP Strategies Corporation seeks a District Digital Performance Specialist to guide dealers in optimizing their digital presence and performance. You will blend strategy, coaching, and execution to shape the future of automotive retail.

You will advise on website optimization, digital advertising, lead management, and customer engagement while coordinating cross-functional support. Travel up to 20% is required.

Qualifications

• Bachelor's degree with 1–2 years in digital marketing or advertising.
• Knowledge of SEO, SEM, social media, CRM, and digital retail strategies.
• Strong consulting and relationship-building skills.

Responsibilities

• Act as the primary digital advisor for dealers, driving adoption of digital programs.
• Partner with District Sales and Aftersales managers to boost dealer engagement.
• Coach dealers on customer acquisition, retention, and satisfaction through digital strategies.
• Conduct digital assessments, review KPIs, and develop actionable improvement plans.
• Coordinate website customizations and quarterback technical support requests.
• Lead go-to-market activities across websites, digital advertising, lead management, and social media.

Skills

Digital marketing

SEO/SEM

CRM

Relationship-building

Education

Bachelor's degree

Tools

Salesforce

Job description

GP Strategies Corporation seeks a District Digital Performance Specialist to guide dealers in optimizing their digital presence and performance. You will blend strategy, coaching, and execution to shape the future of automotive retail.

You will advise on website optimization, digital advertising, lead management, and customer engagement while coordinating cross-functional support. Travel up to 20% is required.