Digital Performance Marketer

Epic Search Partners; New York (NY); Hybrid; USD 70,000 - 90,000; Full time

Job summary

A recruitment agency is seeking a Digital Performance Marketer to lead e-comm marketing strategies in New York. This hybrid role involves optimizing digital shelf initiatives and collaborating with cross-functional teams to drive growth. Candidates should have 3+ years of digital marketing experience, strong analytical skills, and an understanding of Amazon/e-comm platforms. Excellent communication skills and the ability to manage agency relationships are crucial for success in this position.

Qualifications

• 3+ years of digital marketing/e-comm experience.
• Ability to interpret data and create actionable insights.
• Strong understanding of e-comm algorithms and optimizations.

Responsibilities

• Lead digital performance marketing efforts for e-comm.
• Execute advertising and creative strategies with teams.
• Track KPIs and optimize campaigns based on data insights.
• Provide regular campaign performance reports.
• Collaborate across teams to enhance customer experiences.

Skills

Digital marketing experience

Data interpretation

Understanding of Amazon/e-comm platforms

Analytical skills

Project management

Verbal and written communication

Partnerships management

Job description

Digital Performance Marketer – Hybrid – NYC

This role will be responsible for the execution and performance analysis of e-comm and retailer advertising. Reporting to the Sr. E-comm and Digital Marketing manager, this role will identify opportunities for growth and optimization on the digital shelf and e-comm initiatives, partnering with cross functional team members and agency partners to develop actionable insights.

Responsibilities

• Be the subject matter expert on e-comm and retail marketing capabilities and events, identifying new opportunities and areas of optimization.
• Work with cross-functional team to execute best-in-class advertising and creative/ content strategies per retailer to meet objectives and drive growth.
• Determine and track KPI’s of campaigns across multiple channels while optimizing investment and tactics.
• Perform regular extensive analysis of campaigns. Use a data-driven approach to identify campaign insights to optimize and scale activities.
• Share campaign reporting on a weekly/ monthly basis.
• Communicate with team members on e-comm campaign developments, timelines, results as well as insights and learnings.
• Liaise with Marketing, Sales, Design and Content teams to drive a high quality and full funnel customer experience.

Requirements

• 3+ years of digital marketing/ e-comm experience
• Ability to interpret data and develop action plans to provide insight and impactful analysis
• Strong understanding of Amazon/ e-comm platforms; algorithms, key drivers of relevance and search optimizations
• Great internal partnerships as this role will be a key enable of the commercial e-comm team
• Ability to manage multiple agency relationships
• Strong analytical and project management skills
• Excellent verbal and written communication skills
• Entrepreneurial attitude