Digital Operations Specialist/ WordPress Webmaster
InnoVision Marketing Group
Get more replies from employers
Send a job-specific resume in minutes.
Job summary
InnoVision Marketing Group is seeking a Digital Operations Specialist / WordPress Webmaster in San Diego. This role spans WordPress development, hosting management, and marketing automation, demanding hands-on problem solving across platforms.
With 10+ years on the web, you’ll own builds, DNS, SSL, email campaigns, and CRM automations, ensuring mobile-friendly, fast sites for multiple clients. You’ll thrive in a fast-paced, multi-project environment.
Qualifications
- 10+ years of hands-on experience working on the web.
- Deep expertise with Cloudflare DNS management and SSL/TLS.
- GoDaddy and other registrar experience including DNS configuration.
- Proficiency with FTP/SFTP for file-level access and management.
- Experience with 2–3 CRM platforms and building end-to-end email campaigns.
- Ability to create CRM automations—workflows, pipelines, integrations.
- Familiarity with vibe-coding and AI-assisted tooling.
- Mobile-responsive design and page speed optimization mastery.
- Experience navigating multiple WordPress themes and staging environments.
- Strong project management across several client sites.
Responsibilities
- Build WordPress sites from designer mockups using Elementor Pro.
- Ensure mobile responsiveness and optimize page speed on every build.
- Manage staging to production deployments and client environments.
- Troubleshoot PHP/WordPress issues independently and quickly.
- Configure and manage DNS, SSL, and Cloudflare settings across domains.
- Create and deploy email campaigns and CRM automations across platforms.
Skills
Tools
Job description
InnoVision Marketing Group is a full-service digital marketing agency helping businesses grow through strategic marketing, compelling content, and results-driven campaigns. We manage WordPress websites, marketing automation, and digital infrastructure across a diverse portfolio of clients. We're looking for a seasoned digital operator who can wear many hats — and wear them well.
This is not a single-lane role. You'll be the person our team and clients rely on when something needs to get built, fixed, automated, or launched online. One day you're building a WordPress site from a Figma file. The next you're configuring Cloudflare DNS, setting up a GoHighLevel automation, troubleshooting a VPS, writing a Klaviyo email campaign, or vibe-coding a custom landing page. You've been working on the web for 10+ years and you're comfortable with that kind of variety — in fact, you prefer it.
- Build WordPress websites from designer mockups (Figma, Adobe XD, PSD) using Elementor Pro
- Own mobile responsiveness and page speed on every build and update
- Customize and manage multiple themes across different client sites
- Manage staging and production environments cleanly and safely
- Troubleshoot plugin conflicts, PHP errors, downtime, and other WordPress issues fast and independently
- Navigate Hostinger, cPanel, and VPS server environments — file management, PHP version management, email accounts, and server-level configuration
- Use FTP/SFTP for file transfers and direct site-level access
- Manage domain registration and transfers via GoDaddy and other registrars
- Configure and manage DNS records (A, CNAME, MX, TXT, SPF, DKIM) across registrars and hosting providers
- Set up and manage Cloudflare — DNS routing, SSL/TLS configuration, caching rules, security settings, page rules, and DDoS protection
- Handle SSL certificate installation and renewal across hosting environments
- Troubleshoot domain propagation, email deliverability, and DNS-related issues
- Build and manage automations in GoHighLevel (GHL), HubSpot, Klaviyo, Mailchimp, and similar platforms
- Create and deploy email campaigns — from copy to setup to send
- Configure pipelines, workflows, triggers, and integrations across CRM platforms
- Troubleshoot automation failures and cross-platform integration issues
- Build and deploy pages, funnels, and experiences using AI-assisted and vibe-coding approaches
- Comfortable using modern AI coding tools to build fast without always needing hand-coded solutions
- Adapt quickly to new platforms and tools as the landscape evolves
- Manage multiple client projects simultaneously without dropping the ball
- Collaborate with designers, account managers, and content teams
- Own problems end-to-end — identify the issue, find the solution, implement it, verify it works
- 10+ years of hands-on experience working on the web — this is non-negotiable
- Cloudflare — DNS management, SSL/TLS, caching, page rules, security settings
- GoDaddy and other domain registrar experience — domain registration, transfers, DNS configuration
- Deep understanding of DNS records (A, CNAME, MX, TXT, SPF, DKIM) and how to troubleshoot propagation issues
- FTP/SFTP proficiency for file-level access and management
- CRM platform experience — working knowledge of at least 2-3 of: GoHighLevel, HubSpot, Klaviyo, Mailchimp, or comparable platforms
- Ability to build and manage email campaigns end-to-end
- Ability to create CRM automations — workflows, triggers, pipelines, integrations
- Vibe coding familiarity — comfortable using AI-assisted tools to build and deploy quickly
- Mobile responsiveness mastery — every deliverable works perfectly on all devices
- Page speed optimization — Core Web Vitals, caching, image optimization
- Multi-theme experience — comfortable navigating and customizing various WordPress themes
- Staging environment management and clean staging-to-production deployments
- Ability to manage multiple client projects simultaneously across many industries
- GoHighLevel sub-account management and funnel building
- SEO knowledge beyond Rank Math — keyword strategy, technical SEO, internal linking
- Basic SSH / command line comfort for server-level tasks
- Experience working inside a digital marketing agency
- Have seen it all on the web — nothing surprises you after 10+ years
- Can context-switch between a WordPress build, a Cloudflare DNS issue, and a GHL automation in the same afternoon
- Own problems from start to finish — you don't pass the buck when something breaks
- Know how to use AI tools to work faster without sacrificing quality
- Keep 10+ client projects organized and moving without things falling through the cracks
- Communicate clearly with non-technical teammates about what's happening and why it matters
'/%3e%3cpath%20d='M101.744%2012.4726L102.894%2016.1947L99.0021%2013.2201L101.744%2012.4726ZM105.3%208.40937H100.488L99.0026%203.59473L97.5116%208.41047L92.7%208.40385L96.5965%2011.3834L95.1055%2016.1942L99.0021%2013.2196L101.408%2011.3834L105.3%208.40992V8.40937Z'%20fill='white'/%3e%3cdefs%3e%3clinearGradient%20id='paint0_linear_5593_1381'%20x1='90'%20y1='9.44471'%20x2='99'%20y2='9.44471'%20gradientUnits='userSpaceOnUse'%3e%3cstop%20stop-color='%2300AD70'/%3e%3cstop%20offset='0.998594'%20stop-color='%2300B67A'/%3e%3cstop%20offset='1'%20stop-color='%23DCDCE6'/%3e%3c/linearGradient%3e%3c/defs%3e%3c/svg%3e){kind=small}
