Digital Operations Specialist

Fix-It Group; Golden (CO); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Supplemental insurance options

Paid Time Off (PTO)

Job summary

Fix-It Group is seeking a Digital Operations Specialist to manage the technical components powering lead capture, tracking, and territory alignment across our home services brands.

Reporting to the Director of Marketing Technology, you will support integrations for new brands, maintain automation and documentation, and ensure accurate data and territory mappings. This is an implementation and operations role focused on technical SEO execution and tag management.

Qualifications

• Bachelor's degree in marketing, or related field, or equivalent experience.
• 2–5 years in marketing technology, digital operations, or technical marketing support.
• Hands-on experience with tag management systems and SEO-related tech.
• Experience with call tracking platforms and dynamic number insertion.
• Familiarity with GA4, Search Console, and cross-platform conversion tracking.

Responsibilities

• Support integration of newly acquired brands into the marketing tech stack.
• Maintain SOPs and documentation for technical products.
• Own 301 redirects mapping and on-site schema implementation with SEO team.
• Manage tag implementation for third-party scripts and tracking pixels.
• Coordinate with website teams, SEO, paid media, and vendors to ensure data integrity.

Skills

Technical troubleshooting

Cross-functional coordination

Documentation

Project management

Education

Bachelor's degree in marketing or related field

Tools

Google Tag Manager

CallRail

GA4

Google Search Console

Webflow

Wordpress

Drupal

ServiceTitan

Job description

Travel: Minimal, travel to company markets or vendor meetings as needed

Position Overview

The Digital Operations Specialistmanagesthe technical components that power lead capture, tracking, and territory accuracy across The Fix-It Group's portfolio of home services brands.

Reporting to the Director of Marketing Technology, this role handles technical integration support for newly acquired brands, workflow automation upkeep, marketing documentation, branch-levelmartechsupport, contest and promotions technology, technical SEO execution, zip code and serviceable territory alignment, and tag management and third-party script implementation. This is an implementation and operations role. It executes the technical side of SEO and tracking initiatives defined by the SEO Manager and SEO Specialist. It does not set SEO strategy or own SEO performance.

This role partners with the Website Manager, SEO team, paid media, branch staff, and external development or vendor partners to keep trackingaccurate, territories correctly mapped, documentation current, and technical changes implemented cleanly and on schedule.

The Digital Operations Specialist keeps data trustworthy and technically soundacross a fast-growing, multi-brand portfolio.

Key Responsibilities

Marketing Integration Support

• Supports integration of newlyacquiredbrands into the marketing tech stack, including number porting for call tracking, ad account acquisition, and securing business listings for platforms like BBB,Nextdoor, Angi, GBP, etc.


• Documentslegacy brand-specific quirks that could interfere with integration to ensure they areidentifiedand handled properly.


• Responsible for monitoring andidentifyingbroken automations between lead sources and downstream systemsto support workflow.

Marketing Documentation and Support

• Build and maintain documentation and SOPs for the team's technical products.


• Maintains and creates a changelog for platform-level updates and changes.


• Serves as frontline support for Hatch and other branch-facingmartechproducts.


• Manages contest timelines forSlickText, ensuring contest dates align with overall marketing strategy.

Technical SEO Implementation

• Owns 301 redirect mapping and management for migrations, rebrands, and domain or URL structure changes.


• Handles implementation and validation for on-site schema based on specifications provided by the SEO team.


• Proactively addresses on-page optimization for alt tags, metas, and robots.txt in conjunction with the SEO team.


• Serves as the technical liaison between SEO/content teams and developers, translating SEO requirements into implementation tickets and QA-ing the results.


• Owns site migration technical QA, including redirect testing, canonicalization checks, and post-launch validation.


• Ensures zip codes align with serviceable territory for proper scheduling in automation tools.


• Ensures zip codes align with serviceable territory for proper scheduling on site.


• This role executes technical SEO changes; it does not own SEO strategy.

Tag Management and Implementation

• Handles implementation for third-party scripting, including retargeting pixels, chat widgets, review platform snippets, and other vendor tags.


• Manages tag loadto reduce site speed impact, auditing andconsolidatingredundant or unused tags.


• Capable of troubleshooting dynamic number insertion (DNI) issues in partnership withCallRailand the Website Manager.


• Validates conversion tracking accuracy across platforms, including GA4, paid media platforms,CallRail, and form/lead capture tools.

Key Performance Indicators

Success in this role will be measured through:

• Accuracy and completeness of conversion tracking and tag implementation across brand properties


• Tag load impact on page speed and Core Web Vitals benchmarks


• Timely, error-free execution of technical SEO change requests from the SEO team


• On-time, error-free contest setup and timeline management inSlickText


• Uptime and reliability of lead-routing automations, measured by break frequency and time to resolution


• Timeliness and accuracy of technical integration work during new brand onboarding

Qualifications

Education

• Bachelor's degree in marketing, or a related field; equivalent work experience considered.

Experience

• 2 to 5 years of experience in marketing technology, digital operations, or technical marketing support role.


• Hands-on experience with Google Tag Manager or a comparable tag management system.


• Working knowledge of technical SEO implementation, including redirects, schema markup, and on-page technical elements.


• Experience with call tracking platforms and dynamic number insertion troubleshooting (CallRail experience a plus).


• Familiarity with GA4, Google Search Console, and conversion tracking validation across ad platforms.


• Experience with field service or scheduling software (e.g., ServiceTitan)


• Experience with CMS (e.Webflow, Wordpress, Drupal, etc.)


• Experience supporting mergers, acquisitions, or new-market onboarding from a technical or systems standpoint preferred.


• Background in home services, multi-location, or franchise environments preferred.

Core Competencies

• Technical troubleshooting and root-cause diagnosis across a mixedmartechstack


• Comfort acting as a translator between marketing, SEO, operations, and developers


• Strong attention to detail, particularly around tracking accuracy and data integrity


• Clear, disciplined documentation habits


• Project and timeline management across multiple brands and stakeholders


• Ability to execute technical work defined by other functions without needing to own the underlying strategy

Benefits & Work Schedule

We offer a comprehensive benefits package, including:

Medical insurance

Vision insurance

Supplemental insurance options

Paid Time Off (PTO)

Schedule: Monday–Friday
Work Location: 100% Remote

Remote Work Requirement: This position is fully remote; however, candidates must be based in the United States and authorized to work in the U.S.