Digital Officer

Digital Officer; Washington (District of Columbia); Hybrid; USD 82,000 - 85,000; Full time

Benefits offered by this job

Health Insurance (employer-paid)

403(b) with employer match

Paid leave & holidays

Hybrid work environment

Mission-driven workplace

Job summary

Girl Scouts Nation’s Capital is seeking a Digital Officer to manage and grow its digital presence across websites, email campaigns, and social platforms. You’ll craft engaging content, analyze performance, and support campaigns in a fast-paced nonprofit environment.

The role blends creative and technical work, including SEO, photography, and cross-team collaboration within Marketing & Communications. Hybrid work is offered with a mission-driven culture.

Qualifications

• Experience with digital communications, social media management, content publishing.
• Experience with websites, content management systems, email platforms, and social media scheduling tools.
• Strong writing, organization, and communication skills.
• Experience reviewing analytics and using data to improve content performance.
• Attention to detail and ability to manage multiple priorities.
• Comfort adapting content for different audiences and digital platforms.

Responsibilities

• Manage website updates, landing pages, and routine CMS publishing.
• Build, test, schedule, and deploy email communications and digital campaigns.
• Manage daily social media posting and engagement across platforms including Facebook, Instagram, LinkedIn, and TikTok.
• Monitor comments, inboxes, and community engagement while maintaining brand voice and responsiveness.
• Support paid social campaigns and digital advertising initiatives.
• Track and report on digital performance metrics including engagement, reach, clicks, and conversions.
• Apply SEO best practices to improve visibility and audience engagement.
• Capture and organize photography and digital assets for campaigns and events.
• Collaborate with internal teams to support council-wide communications and marketing initiatives.

Skills

Digital communications

Social media management

Content publishing

CMS publishing

Email campaigns

Social media scheduling

Writing

Analytics

SEO best practices

Accessibility basics

Photography/assets management

Tools

Sprout Social

Meta Business Suite

Google Analytics

Salesforce Marketing Cloud

Canva

Adobe Experience Manager

Job description

Digital OfficerDo you love digital storytelling, social media, and creating content that helps connect people to a meaningful mission? Are you energized by managing websites, building engaging online experiences, and helping campaigns come to life across digital platforms? If so, we’d love to meet you!Girl Scouts Nation’s Capital is seeking a Digital Officer to join our Marketing & Communications team. This is an exciting opportunity for a creative and detail-oriented digital communications professional who enjoys balancing content creation, analytics, social media, and digital operations in a fast-paced, mission-driven environment.What You’ll DoAs the Digital Officer, you’ll help manage and grow Girl Scouts Nation’s Capital’s digital presence across websites, email communications, social media, and online campaigns. You’ll play a key role in ensuring our digital content is engaging, accurate, timely, and aligned with our brand and mission.This role is perfect for someone who enjoys variety in their work. One day, you may be updating website content and building email campaigns, while the next day you could be scheduling social media content, supporting digital advertising efforts, analyzing campaign performance, or photographing an event.Key ResponsibilitiesManage website updates, landing pages, and routine CMS publishing.Build, test, schedule, and deploy email communications and digital campaigns.Manage daily social media posting and engagement across platforms including Facebook, Instagram, LinkedIn, and TikTok.Monitor comments, inboxes, and community engagement while maintaining brand voice and responsiveness.Support paid social campaigns and digital advertising initiatives.Track and report on digital performance metrics including engagement, reach, clicks, and conversions.Apply SEO best practices to improve visibility and audience engagement.Capture and organize photography and digital assets for campaigns and events.Collaborate with internal teams to support council-wide communications and marketing initiatives.What We’re Looking ForWe’re looking for someone who is creative, organized, collaborative, and excited about digital communications. You should enjoy both the creative and technical sides of digital marketing and feel comfortable managing multiple projects and deadlines.You should have:Experience with digital communications, social media management, content publishing, or related work.Experience working with websites, content management systems, email platforms, and social media scheduling tools.Strong writing, organization, and communication skills.Experience reviewing analytics and using data to improve content performance.Attention to detail and ability to manage multiple priorities.Comfort adapting content for different audiences and digital platforms.Willingness to work occasional early mornings, evenings, or weekends for events and campaigns.Bonus PointsExperience working in a nonprofit, membership-based, mission-driven, or youth-serving organization.Experience with tools such as Sprout Social, Meta Business Suite, Google Analytics, Salesforce Marketing Cloud, Canva, or Adobe Experience Manager.Experience with photography, digital asset management, or event coverage.Familiarity with SEO and accessibility best practices.Some of Our Benefits100% employer-paid HMO health insurance for employees (dependent coverage, POS, dental/vision available).3% employer contribution to 403(b), plus additional 2% match.Generous paid leave benefits.Paid holidays and office closures throughout the year.Hybrid and collaborative work environment.A mission-driven workplace dedicated to helping youth build courage, confidence, and character.A vibrant workplace with a diverse staff who are dedicated to a common mission to make a difference in our community through Girl Scouting. Click here to read our bi-monthly staff newsletter to take a closer look.Find out more about our commitment to Diversity, Equity, Inclusion, and Accessibility at this link.Salary Range: $82,000.00-$85,000.00/YearAbout UsAt Girl Scouts Nation’s Capital, we believe in the power of youth leadership. Our mission is to build Girl Scouts of courage, confidence, and character who make the world a better place. We serve over 45,000 youth and 31,000 adult members across the District of Columbia and 25 counties in Maryland, Virginia, and West Virginia.If you’re passionate about digital communications and want to use your skills to make a meaningful impact, we encourage you to apply!