Digital Merchandising Specialist, Ecommerce Site Activation

JCPenney; New York (NY); On-site; USD 37,000 - 44,000; Full time

Benefits offered by this job

Medical/dental/vision

Term life insurance

Paid vacation and holidays

401(k) with company match

Associate discount

Job summary

Brooks Brothers is seeking an Ecommerce Site Merchandiser Coordinator to manage daily visual merchandising, product activation, and customer journey optimization on brooksbrothers.com. You will align merchandising vision with digital execution, ensuring campaigns, collections, and search experiences reflect our luxury brand while driving conversion and revenue.

Work cross-functionally with Merchandising, Creative and Marketing to deliver on the 1818 Promise.

Qualifications

• 1-3+ years of experience in digital retail or eCommerce operations.
• Bachelor's degree in Business, Merchandising, Marketing or related field.
• Experience with enterprise eCommerce platforms (Salesforce Commerce Cloud/Demandware) and PIM tools; Contentstack is a plus.
• Hands-on proficiency with Google Analytics 4 or Adobe Analytics.
• Strong attention to detail and the ability to balance operational tasks with merchandising.
• Ability to manage competing deadlines during peak seasonal activations.

Responsibilities

• Oversee daily visual merchandising, product activation and customer journey optimization.
• Coordinate product activation schedules with inventory and photography readiness.
• Curate PLP pages balancing aesthetics, seasonality and promotions.
• Audit site for color/size availability; update PDP with real-time inventory.
• Organize site navigation and taxonomy for easy discovery.
• Optimize site search terms, redirects and zero-result terms.
• Proofread marketing emails and PDPs for accuracy and brand voice.
• Build weekly/monthly merchandising reports and monitor site KPIs.

Skills

Digital retail experience

Ecommerce operations

Web analytics (GA4/Adobe)

Attention to detail

Deadline management

Education

Bachelor's degree in Business, Merchandising, Marketing or related field

Tools

Salesforce Commerce Cloud (Demandware)

PIM tools

Contentstack

Job description

Brooks Brothers is seeking an Ecommerce Site Merchandiser Coordinator to manage daily visual merchandising, product activation, and customer journey optimization on brooksbrothers.com. You will align merchandising vision with digital execution, ensuring campaigns, collections, and search experiences reflect our luxury brand while driving conversion and revenue.

Work cross-functionally with Merchandising, Creative and Marketing to deliver on the 1818 Promise.