Ecommerce Site Merchandising & Activation Specialist

Brooks Brothers; New York (NY); On-site; USD 37,000 - 44,000; Full time

Benefits offered by this job

Benefits package

Employee discount

Paid holidays

Holiday pay

Job summary

Brooks Brothers in New York, NY seeks an Ecommerce Site Merchant Coordinator to oversee daily visual merchandising, product activation and customer journey optimization on brooksbrothers.com. You will bridge merchandising vision with digital execution, ensuring campaigns and collections reflect our elevated brand standards while driving conversion and revenue.

You’ll work cross-functionally with Merchandising, Creative and Marketing to deliver on our 1818 Promise in our flagship store and

Qualifications

• 1-3+ years of experience in digital retail or eCommerce operations
• Bachelor's degree in Business, Merchandising, Marketing or related field
• Proven experience with enterprise eCommerce platforms (Salesforce Commerce Cloud/Demandware) and Product Information Management (PIM) tools.
• Working knowledge of Contentstack or enterprise content management systems a plus.
• Hands-on proficiency with Google Analytics 4, Adobe Analytics, or similar web analytics suites to assess user behavior
• Exceptional attention to detail, strong aesthetic sensibility, and the ability to balance rigorous operational tasks with creative merchandising
• Ability to manage competing deadlines during peak seasonal holiday activations

Responsibilities

• Oversee the product activation schedule, ensuring new items go live the moment inventory and photography are ready.
• Collaborate with site merchandising managers to curate and sort product listing pages (PLPs). You’ll balance aesthetics with business needs, seasonality, and promotional pushes.
• Conduct regular site audits to monitor color/size availability. Proactively update the product detail page (PDP) to reflect real-time inventory shifts and improve PDP content for AEO visibility.
• Organize and monitor site navigation and filter attribute taxonomy to ensure customers can find exactly what they’re looking for with ease. Optimize internal site search terms, redirects, and zero-result search terms to improve customer product findability.
• Proofread marketing emails and PDPs for absolute accuracy in copy and product availability. You’ll manage PDP templates and ensure the brand voice remains consistent.
• Utilize analytics and merchandising reporting tools to build weekly, monthly and ad-hoc reporting, monitor site KPIs, and help the team understand what’s working and where.
• Identify opportunities to optimize the customer journey and driver improvements in conversion rate, average order value and inventory sell-through.

Skills

Visual merchandising

Cross-functional collaboration

Attention to detail

Search optimization

A/B testing

Education

Bachelor's degree in Business, Merchandising, Marketing or related field

Tools

Salesforce Commerce Cloud/Demandware

Product Information Management (PIM) tools

Contentstack

Google Analytics 4

Adobe Analytics

Job description

Brooks Brothers in New York, NY seeks an Ecommerce Site Merchant Coordinator to oversee daily visual merchandising, product activation and customer journey optimization on brooksbrothers.com. You will bridge merchandising vision with digital execution, ensuring campaigns and collections reflect our elevated brand standards while driving conversion and revenue.

You’ll work cross-functionally with Merchandising, Creative and Marketing to deliver on our 1818 Promise in our flagship store and