Digital Merchandising PIM Specialist

Inpro; Muskego (WI); On-site; USD 90,000 - 120,000; Full time

Job summary

Inpro is seeking a skilled professional to own and administer the PIMLY platform, coordinating data collection from Product, Development, Marketing, and other teams. You will create and refine PDP content, manage product images and documents, and ensure data quality and consistency across digital channels.

You will also support ecommerce optimization, SEO compliance, and website analytics to drive conversion and customer value.

Qualifications

• Experience with product information management (PIM) or product data systems.
• Ability to coordinate cross-functional stakeholders (PM, Development, Marketing).
• Strong focus on data quality, governance, and consistency across channels.

Responsibilities

• Own and administer the PIMLY platform and lifecycle management of product content.
• Coordinate data collection and updates from product, marketing, and other teams.
• Create and optimize PDP content, including product descriptions, attributes, specifications, and documentation.
• Manage digital assets and ensure assets meet branding and ecommerce standards.
• Ensure SEO, discoverability, and compliance with ecommerce guidelines and Google Merchant Center.
• Monitor website content updates, analytics, and conversions to improve user experience.

Job description

JOB REQUIREMENTS: Description Product Information Management (PIMLY Ownership) Serve as the primary administrator and business owner of the PIMLY platform.

• Manage the product content lifecycle from creation through ongoing maintenance and optimization.
• Coordinate product data collection and updates from Product Management, Product Development, Marketing, and other stakeholders.
• Ensure product information is accurate, complete, consistent, and aligned across all digital channels.

Product Detail Page (PDP) Optimization

• Create, maintain, and continuously improve Product Detail Page (PDP) content.
• Develop compelling product descriptions that clearly communicate features, benefits, applications, and customer value.
• Maintain product attributes, specifications, dimensions, certifications, installation information, and supporting documentation.
• Ensure PDP content aligns with customer search intent and supports ecommerce conversion goals.

Digital Asset & Image Management

• Manage product imagery within PIMLY and support digital asset systems.
• Coordinate creation, optimization, and publication of product photography, lifestyle imagery, application photos, technical drawings, installation guides, product videos, BIM, and CAD resources.
• Ensure assets meet company branding, quality, accessibility, and e-commerce standards.

SEO & Product Discoverability

• Establish and maintain product content standards and governance processes.
• Conduct ongoing audits to identify missing, outdated, or inconsistent product information.
• Ensure compliance with ecommerce, marketplace, and Google Merchant Center requirements.
• Develop KPIs and scorecards related to product content, completeness, and quality.
• Recommend process improvements to streamline product content workflows.

Data Quality & Governance

• Direct CRO initiatives using tools such as Microsoft Clarity and Salesforce dashboards to analyze user behavior, refine funnels, and improve overall user experience for specifiers and buyers.

Website & Digital Experience

• Manage website content updates and ongoing website improvements.
• Support website personalization and customer experience initiatives.
• Monitor website usability and recommend enhancements.
• Analyze website behavior using GA4 and other digital analytics tools.
• Conduct periodic audits for SEO, accessibility, content quality, and user experience.

Ecommerce Operations Support

• Support administration and optimization of Salesforce Commerce Cloud (SFCC).
• Monitor ecommerce performance metrics and customer purchasing behavior.
• Partner with Sales and Product teams to improve online merchandising.
• Assist with testing and deployment of new ecommerce functionality.
• Identify opportunities to improve product discoverability and conversion rates.

Analytics & Reporting

• Develop and maintain\... For full info follow application link.

Inpro is an Equal Opportunity Employer of Minorities, Females, Protected Veterans, and Individuals with Disabilities.