Digital Media Strategist: Social Campaigns & Analytics

PCL Construction; Denver (CO); On-site; USD 57,000 - 70,000; Full time

Benefits offered by this job

Employee ownership opportunities

Annual discretionary performance bonus

401(k) with company match

Medical, dental, and vision benefits

Paid parental leave

Mentorship programs

Job summary

PCL Construction Enterprises, Inc. in Denver is hiring a Digital Media Coordinator to support social media and digital marketing across North America.

You will help bring stories to life through engaging content and analytics-driven insights, assisting recruitment and brand campaigns with collaboration across districts and corporate teams. The role emphasizes content creation, asset coordination, and reporting, with opportunities for growth through PCL College of Construction and professional

Qualifications

• Bachelor's degree or diploma in marketing, communications, public relations, digital media or a related field preferred.
• One to three years of experience in social media, communications, marketing or digital marketing.
• Strong written, verbal and interpersonal communication skills.
• Excellent organizational and time management skills with the ability to manage multiple priorities and deadlines.
• Experience using major social media platforms and social media management tools.
• Familiarity with social media analytics, reporting and performance measurement.
• Ability to collaborate effectively with diverse stakeholders and teams.
• Demonstrated AI literacy, including the ability to effectively leverage tools such as Microsoft Copilot to enhance productivity, content development and workflow efficiency.

Responsibilities

• Supports the planning, coordination and execution of digital media and social media campaigns.
• Maintains campaign calendars, schedules content and supports publishing activities across social media channels.
• Coordinates campaign assets, approvals, tracking links and creative requests.
• Supports employee advocacy initiatives and content amplification efforts.
• Assists with community engagement monitoring and escalates opportunities or issues as needed.
• Develops recurring reports, dashboards and presentation materials to communicate campaign performance.
• Conducts audience, competitive and industry research to support campaign planning and optimization.
• Supports campaign setup, quality assurance and performance tracking activities.
• Organizes and maintains campaign documentation, digital assets and workflow processes.
• Collaborates with district and corporate teams to support content collection, campaign execution and business priorities.
• Supports additional Marketing & Communications initiatives as required.

Skills

AI literacy

Social media

Written communication

Time management

Analytics

Collaboration

Content development

Education

Bachelor's degree in marketing/communications/digital media

Tools

Microsoft Copilot

Job description

PCL Construction Enterprises, Inc. in Denver is hiring a Digital Media Coordinator to support social media and digital marketing across North America.

You will help bring stories to life through engaging content and analytics-driven insights, assisting recruitment and brand campaigns with collaboration across districts and corporate teams. The role emphasizes content creation, asset coordination, and reporting, with opportunities for growth through PCL College of Construction and professional