Digital Media Strategist: AI-Powered DCO & Performance

Adelphi Group; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Critical Mass is seeking a Digital Media Strategist to join the ArtBot team in New York. You will craft dynamic creative strategies across automotive, travel, retail, FMCG, and finance, working with media and creative agencies and client stakeholders.

You will partner with international teams, evolve measurement frameworks, and shape product features with data-driven insights. In-office presence is required three days a week in NY.

Qualifications

• 2+ years of experience in a media, creative or ad tech role.
• Familiar with social ads platforms: Meta Ads Manager, TikTok Ads, LinkedIn Ads, adserving platforms.
• Bonus for familiarity with dynamic-feed ad serving.
• Strong understanding of digital media landscape: media planning, buying and activation across programmatic/social.
• Strong attention to detail in creative aesthetics and large data sets.
• Proven ability to craft narratives backed by strategy and analytics.

Responsibilities

• Design and deliver dynamic creative strategies tailored to client objectives, media plans, and audience insights.
• Define and drive the strategic direction of Artbot campaigns; lead development of best-in-class digital media strategies.
• Demonstrate strategic expertise and thought leadership showcasing the value of DCO and content at scale.
• Translate data and performance learnings into actionable creative recommendations.
• Develop robust measurement frameworks to assess effectiveness of Artbot digital strategies.
• Develop test-and-learn plans aligned with outcomes that matter to clients.
• Collaborate with internal teams across strategy, analytics, design and technology.
• Maintain a deep understanding of the digital media landscape and stay ahead of industry trends.

Skills

Media/Adtech experience

Social ads platforms

Adserving platforms

Digital media landscape

Attention to detail

Narrative with data

Project management

Communication skills

Self-starter

Ambiguity tolerance

Excel & PowerPoint

Tools

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Adserving platforms

Job description

Critical Mass is seeking a Digital Media Strategist to join the ArtBot team in New York. You will craft dynamic creative strategies across automotive, travel, retail, FMCG, and finance, working with media and creative agencies and client stakeholders.

You will partner with international teams, evolve measurement frameworks, and shape product features with data-driven insights. In-office presence is required three days a week in NY.