Social Media Content Specialist

Keiser University; West Palm Beach (FL); On-site; USD 60,000 - 85,000; Full time

Job summary

Keiser University Flagship Campus is seeking a Social Media Specialist to execute a comprehensive recruitment strategy focused on student engagement, retention and revenue generation. You will manage content, channels, and editorial calendars, collaborating with admissions, faculty and student services to amplify the university brand online.

The role requires creating engaging social media content across Snapchat, Facebook, Instagram and more, analyzing metrics, and guiding campus teams to meet

Qualifications

• Bachelor's degree in Marketing, English, Digital Communications, Public Relations or related field.
• 5+ years of progressively responsible experience in marketing and communications or digital platform lead generation.
• 3+ years of social media content, higher education and/or recruitment experience.

Responsibilities

• Own and drive KU Flagship's social media properties, content and editorial calendar.
• Develop and execute the overall strategy, tactics, analytics and reporting for recruitment and retention initiatives.
• Create social media content that sparks discussions, grows audiences and drives engagement.
• Identify new channels and opportunities to position Keiser University Flagship as a leader.
• Advise and train campus teams in using social platforms to support recruitment goals.
• Evaluate paid/promoted strategies and expand effectiveness across channels.
• Provide coverage of major events with live social media and content production.
• Recruit, hire and manage student interns/volunteers for event coverage and blogs.

Job description

Social Media Specialist executes a comprehensive recruitment social media strategy that will focus on recruitment, retention and increased revenue generation by increasing student engagement, delivering relevant content and growing followership. Reporting to the Vice President of Enrollment Management – this position will be responsible for utilizing generation Z driven social media content and channels to advance the communication and recruitment marketing objectives of KU Flagship, whose primary demographic and profile target are current and potential students age 14-24.

This position is responsible for all aspects of KU Flagship's revenue generation arm of social media by working with all programs and constituencies to develop and execute, goal driven strategies that will produce quantitative results proven by established metrics and analytics that will undoubtedly show an increase in revenue by current and prospective student engagement/interest that ultimately results in a student who starts and graduates.

This Specialist will work collaboratively as a Flagship and University Ambassador with faculty, staff, administrators, interns, students and other campus groups to support the overall university brand and standards and promote best practices in social media recruitment.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Own and drive the KU social media properties, content & editorial calendar; work with team and campus for content, video, testimonials, etc.
• Develop, refine and execute the overall strategy, tactics, project management, analysis, policies, documentation, and reporting of Keiser University Flagship Campuses social media recruitment and retention initiatives
• Create and collaborate with others on social media content that sparks discussions, grows audiences, and drives engagement.
• Explore new ways to engage audiences and identify new social channels to reach our target audiences so Keiser University Flagship becomes a leader in the realm of social media among its peers and among generation & beyond.
• Advise, consult and train campus teams and/or partners (admissions, financial aid, faculty, student services, athletics, etc.) in how best to use social media platforms and how they can support our recruitment and retention goals.
• Evaluate all paid and/or promoted strategies for social media and develop plans/ideas to increase effectiveness in all social media channels both domestically as well as our global initiatives.
• Investigate and advise on all possible social media opportunities, tools, training, etc. that would optimize our recruitment and retention goals. Provide live coverage of all major events (e.g. orientation, tournaments, competitions, academic projects such as study abroad, commencement, convocation).
• Recruit, hire, train, monitor and manage a team of student interns and/or volunteers to assist with event coverage, content sourcing, blogs and production.

EDUCATION, EXPERIENCE AND TRAINING:

• Bachelor's degree in English, marketing, digital communications, public relations, journalism, or a related field with 5 plus years of progressively responsible experience in marketing and communications, or digital platform lead generation, with at least 3 recent years of social media content, higher education and/or recruitment experience or an equivalent combination of education, training and experience.
• Demonstrated passion for social media and innovative, creative recruitment marketing strategy and solutions. Demonstrated strong interest in content marketing tactics and strategy. Good knowledge of social media listening tools, and a refined sense of voice, tone, and diplomacy.
• Expertise managing multiple social media platforms including Snapchat, Facebook, Twitter, Instagram, conventions and voice.
• Proven track record in managing complexity and delivering results in a complex organization.
• Proficiency with MS Office suite of tools (e.g. Powerpoint, Word, Excel)
• Strong interpersonal and communication skills. Good judgment in identifying issues and recommending solutions to others.
• Ability to lead and work both independently & collaboratively across organizational lines.
• Experience partnering with internal constituencies and working collaboratively in the development of communications and social media marketing strategies
• Strong organizational skills and attention to detail.
• Must be able to work a flexible schedule including evenings, nights, weekends and holidays as needed.
• Demonstrated commitment to work within a diverse environment and interact openly with individuals of different backgrounds.
• Preferred Qualifications: A proven track record of developing a sophisticated, strategic approach to social media recruitment marketing where such a foundation did not previously exist. A mix of marketing communications experience in higher education as well as in the private sector. Experience with working with current and trending social media platforms.