Enrollment Communications Manager

Rider-University; Lawrenceville (NJ); Presencial; USD 70.000 - 95.000; Jornada completa

Descripción de la vacante

Rider University invites applications for an Enrollment Communications Manager. This role will lead enrollment communications across multiple channels to support undergraduate and graduate enrollment goals.

You will draft, manage and optimize campaigns in Slate, CampusESP, email, web and print, translating enrollment priorities into audience-focused messaging while ensuring brand alignment and accuracy. Strong writing, CRM familiarity and project management are essential.

Formación

• Bachelor's degree in communications, marketing, public relations, journalism, English, higher education or a related field.
• 4-5 years of professional experience in marketing, communications, enrollment communications, admissions, higher education or a related field.
• Strong writing, editing and proofreading skills for prospective students, families and internal audiences.
• Experience developing audience-focused communications across email, web, print and digital platforms.
• Familiarity with CRM systems and audience segmentation strategies, preferably Slate.
• Experience managing or supporting email marketing campaigns, including content development, scheduling, targeting and performance review.
• Strong project management skills to handle multiple campaigns and deadlines.
• Excellent attention to detail and commitment to accuracy.
• Ability to collaborate with admissions and campus partners.
• Maintain a consistent institutional voice across communications.

Responsabilidades

• Draft and manage enrollment communication campaigns across multiple channels (Slate, CampusESP, email, web, print).
• Coordinate and oversee strategic communications to support undergraduate and graduate enrollment goals.
• Ensure alignment with Rider University's brand, messaging strategy and enrollment priorities.
• Collaborate with admissions leadership and university marketing colleagues to maintain cohesive recruitment materials.

Conocimientos

Strong writing

Editing

CRM/digital marketing

Audience segmentation

Project management

CMS platforms

Slate

CampusESP

Content development

Email marketing

Educación

Bachelor's degree in communications/marketing or related field

Herramientas

Slate

CampusESP

Drupal CMS

CRM systems

UTM tracking

Descripción del empleo

Rider University invites applications for an Enrollment Communications Manager. Reporting to the Associate Director of Marketing and Communications, the Enrollment Communications Manager is responsible for developing, coordinating and overseeing strategic communications that support undergraduate and graduate enrollment goals. This position serves as the primary communications liaison between Admissions and University Marketing and Communications, ensuring that prospective students, applicants, admitted students, families and other key audiences receive timely, accurate and engaging communications throughout the enrollment journey.

The Enrollment Communications Manager will draft and manage enrollment communication campaigns across Slate, CampusESP, email, web, print and other channels. This role requires strong writing and editing skills, a solid understanding of audience segmentation and CRM-driven communications, and the ability to translate enrollment priorities into clear, compelling and audience-focused messaging.

The successful candidate will work closely with admissions leadership, graduate and undergraduate enrollment teams, and University Marketing and Communications colleagues to ensure all recruitment materials, print pieces and communications campaigns are aligned with Rider University's brand, messaging strategy and enrollment priorities. This position requires strong project management skills, attention to detail, comfort working in CRM and CMS platforms, and the ability to manage multiple campaigns and deadlines in a fast-paced environment.

Rider provides a generous tuition remission benefit to its employees to further their own education and, in many cases, their dependents' as well. For additional information regarding our Benefits visit Benefits | Rider University

• Bachelor's degree in communications, marketing, public relations, journalism, English, higher education or a related field.
• Minimum of 4-5 years of professional experience in marketing, communications, enrollment communications, admissions, higher education or a related field.
• Strong writing, editing and proofreading skills with the ability to communicate clearly and effectively to prospective students, families and internal audiences.
• Experience developing audience-focused communications across email, web, print and digital platforms.
• Familiarity with CRM systems and audience segmentation strategies, preferably Slate.
• Experience managing or supporting email marketing campaigns, including content development, scheduling, targeting and performance review.
• Strong project management skills with the ability to manage multiple campaigns, deadlines and stakeholder needs simultaneously.
• Excellent attention to detail and commitment to accuracy.
• Ability to collaborate effectively with admissions staff, marketing colleagues and campus partners.
• Sound judgment and the ability to maintain a consistent institutional voice across communications.

• Satisfactory background and/or DMV checks required.

• Understanding of undergraduate and graduate recruitment cycles.
• Experience using Slate or a similar admissions CRM.
• Experience with CampusESP or other parent/family engagement platforms.
• Knowledge of CRM audience segmentation, communication flows and enrollment funnel strategy.
• Experience with UTM tracking, campaign reporting and performance analysis.
• Familiarity with Drupal CMS or another website content management system.
• Knowledge of AP Style and higher education marketing best practices.