Digital Media Planner/Buyer: Plan, Buy, Optimize

InnoVision Marketing Group; San Diego (CA); On-site; USD 72,000 - 78,000; Full time

Job summary

InnoVision Marketing Group in San Diego, CA seeks an experienced Digital Media Planner/Buyer to design and execute strategic digital media plans, manage buys across Google Ads, YouTube, Meta and programmatic channels, and optimize campaigns for performance. The role emphasizes hands-on execution, monitoring, and data-driven optimization.

You will collaborate with Strategy, Creative, Analytics and Account teams to integrate paid media with client objectives, manage budgets, and report insights.

Qualifications

• 3+ years of hands-on digital media planning and buying experience.
• Agency experience strongly preferred.
• Experience with Google Ads and Meta Ads Manager.
• Experience buying programmatic display/video through DSPs.
• Experience with CTV/OTT and streaming media.
• Strong knowledge of paid search, paid social, display, video and audience targeting.
• Experience with GA4, Google Tag Manager and conversion tracking.
• Strong Excel skills with large data sets.
• Ability to translate data into recommendations.
• Bachelor’s degree in Marketing, Advertising, Communications, Business or related field preferred.

Responsibilities

• Develop strategic digital media plans based on client objectives, audiences, budgets and KPIs.
• Execute and manage digital media buys across platforms including Google Ads, YouTube, Meta, programmatic display/video, CTV/OTT, streaming audio.
• Evaluate media opportunities and recommend channel mix and budget allocation.
• Build audience strategies using various data signals.
• Manage campaign setup, trafficking, pacing and optimization.
• Monitor campaigns daily and adjust to improve performance.
• Analyze campaign performance against KPIs and identify opportunities.
• Collaborate with internal teams to ensure integrated paid media.

Skills

Hands-on media planning

Google Ads

Meta Ads Manager

Programmatic display/video

CTV/OTT

GA4

Google Tag Manager

Excel/data analysis

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing, Advertising, Communications, Business or related field

Tools

Google Ads

Meta Ads Manager

DSPs

GA4

Google Tag Manager

Job description

InnoVision Marketing Group in San Diego, CA seeks an experienced Digital Media Planner/Buyer to design and execute strategic digital media plans, manage buys across Google Ads, YouTube, Meta and programmatic channels, and optimize campaigns for performance. The role emphasizes hands-on execution, monitoring, and data-driven optimization.

You will collaborate with Strategy, Creative, Analytics and Account teams to integrate paid media with client objectives, manage budgets, and report insights.