DIGITAL MEDIA PLANNER/BUYER

InnoVision Marketing Group; San Diego (CA); On-site; USD 72,000 - 78,000; Full time

Job summary

InnoVision Marketing Group in San Diego, CA seeks an experienced Digital Media Planner/Buyer to design and execute strategic digital media plans, manage buys across Google Ads, YouTube, Meta and programmatic channels, and optimize campaigns for performance. The role emphasizes hands-on execution, monitoring, and data-driven optimization.

You will collaborate with Strategy, Creative, Analytics and Account teams to integrate paid media with client objectives, manage budgets, and report insights.

Qualifications

• 3+ years of hands-on digital media planning and buying experience.
• Agency experience strongly preferred.
• Experience with Google Ads and Meta Ads Manager.
• Experience buying programmatic display/video through DSPs.
• Experience with CTV/OTT and streaming media.
• Strong knowledge of paid search, paid social, display, video and audience targeting.
• Experience with GA4, Google Tag Manager and conversion tracking.
• Strong Excel skills with large data sets.
• Ability to translate data into recommendations.
• Bachelor’s degree in Marketing, Advertising, Communications, Business or related field preferred.

Responsibilities

• Develop strategic digital media plans based on client objectives, audiences, budgets and KPIs.
• Execute and manage digital media buys across platforms including Google Ads, YouTube, Meta, programmatic display/video, CTV/OTT, streaming audio.
• Evaluate media opportunities and recommend channel mix and budget allocation.
• Build audience strategies using various data signals.
• Manage campaign setup, trafficking, pacing and optimization.
• Monitor campaigns daily and adjust to improve performance.
• Analyze campaign performance against KPIs and identify opportunities.
• Collaborate with internal teams to ensure integrated paid media.

Skills

Hands-on media planning

Google Ads

Meta Ads Manager

Programmatic display/video

CTV/OTT

GA4

Google Tag Manager

Excel/data analysis

Data-driven decision making

Communication

Education

Bachelor's degree in Marketing, Advertising, Communications, Business or related field

Tools

Google Ads

Meta Ads Manager

DSPs

GA4

Google Tag Manager

Job description

InnoVision Marketing Group is looking for an experienced Digital Media Planner/Buyer who understands that great media isn’t simply about buying impressions. It’s about putting the right message in front of the right audience, in the right place, at the right time, and continually optimizing performance to make every media dollar work harder.

This is a hands-on position within our Media team. We’re looking for someone who can help develop the strategy, build the plan, execute the buy, monitor performance, optimize campaigns and clearly communicate what the data is telling us.

DIGITAL MEDIA PLANNER/BUYER

InnoVision Marketing Group | San Diego, CA | Full-Time | In-Office

InnoVision Marketing Group is looking for an experienced Digital Media Planner/Buyer who understands that great media isn’t simply about buying impressions. It’s about putting the right message in front of the right audience, in the right place, at the right time, and continually optimizing performance to make every media dollar work harder.

This is a hands-on position within our Media team. We’re looking for someone who can help develop the strategy, build the plan, execute the buy, monitor performance, optimize campaigns and clearly communicate what the data is telling us.

WHAT YOU’LL DO

• Develop strategic digital media plans based on client objectives, audiences, budgets and KPIs.
• Personally execute and manage digital media buys across platforms including Google Ads, YouTube, Meta, programmatic display/video, CTV/OTT, streaming audio and other emerging digital channels .
• Evaluate media opportunities and recommend the appropriate channel mix, targeting strategy and budget allocation.
• Build audience strategies using demographic, behavioral, contextual, geographic, retargeting and first-party data.
• Manage campaign setup, trafficking, targeting, pacing and optimization.
• Monitor campaigns daily and proactively make adjustments to improve performance.
• Manage budgets and ensure campaigns pace accurately throughout the flight.
• Analyze campaign performance against established KPIs and identify actionable opportunities for improvement.
• Manage programmatic campaigns through DSPs and work with digital media vendors when appropriate.
• Maintain expertise in changing platform capabilities, targeting technologies, privacy requirements and emerging media opportunities.
• Coordinate creative specifications, assets, tracking requirements and launch deadlines.
• Ensure conversion tracking, pixels and other measurement tools are implemented correctly in collaboration with our Digital and Web teams.
• Develop post-campaign analyses and clearly explain what happened, why it happened and what we should do next .
• Collaborate with Account Service, Creative, Digital, Social Media, Analytics and other InnoVision teams to ensure paid media works as part of a larger integrated strategy.
• Maintain accurate campaign documentation, budgets, reporting and billing information.

The scope is consistent with current agency Planner/Buyer positions, which increasingly require hands-on Google/Meta buying, programmatic, CTV, analytics, conversion tracking, pacing and optimization rather than simply negotiating placements.

WHAT WE’RE LOOKING FOR

• 3+ years of hands-on digital media planning and buying experience.
• Agency experience strongly preferred.
• Experience working with categories relevant to InnoVision’s client portfolio is highly preferred.
• Demonstrated hands-on experience with Google Ads and Meta Ads Manager .
• Experience buying programmatic display/video through DSPs.
• Experience with CTV/OTT and streaming media .
• Strong understanding of paid search, paid social, display, video and digital audience targeting.
• Experience managing meaningful client media budgets.
• Strong knowledge of campaign optimization, pacing, attribution and performance measurement.
• Experience with GA4, Google Tag Manager and conversion tracking .
• Strong Excel skills and comfort working with substantial amounts of campaign data.
• Ability to translate data into recommendations rather than simply reporting numbers.
• Excellent organizational skills and meticulous attention to detail.
• Ability to manage multiple clients, campaigns, budgets and deadlines simultaneously.
• Strong written and verbal communication skills.
• Bachelor’s degree in Marketing, Advertising, Communications, Business or a related field preferred.
  

WHO WILL THRIVE HERE

You don’t “set it and forget it.”

You want to know what’s working, what’s not working and why. You notice when a campaign isn’t pacing correctly before someone has to tell you. You understand that a 2% improvement multiplied across a significant media budget matters.

You’re analytical without losing sight of the consumer. You’re curious about new platforms and technology, but you’re not distracted by every shiny new object. You understand that media strategy starts with the client’s business objective, not with the platform you happen to like best.

Most importantly, you know how to buy media. You’re comfortable getting into the platforms, executing campaigns and making decisions based on actual performance.

THE INNOVISION DIFFERENCE

Yes, we’re an ad agency. But we’re the Anti-Agency® .

At InnoVision Marketing Group, Media doesn’t operate in a silo. Our Media team works alongside Strategy, Account Service, Creative, Digital, Social Media, Public Relations, Video Production and Analytics to build integrated campaigns designed around our clients’ business objectives.

We’re looking for self-starters who want tremendous opportunity, want to contribute ideas and want to grow.

This is a full-time, in-office position at our San Diego headquarters.

If you understand the strategy behind the buy and still know exactly how to execute it, we want to meet you.

PAY RANGE

$72,000 – $78,000