Digital Media Buyer & Planner — Performance Focus

Newsmax Media, Inc.

Boca Raton (FL)

On-site

USD 85,000 - 110,000

Full time

7 days ago

Be an early applicant

Application generator

Stand out for this role — generate a tailored resume and cover letter in about a minute.

Get past ATS filters

Benefits offered by this job

Health insurance

401(k) plan with company match

Paid time off

Job summary

Newsmax Media, Inc. is seeking a data-driven digital media professional to plan, execute, and optimize paid campaigns across Facebook, Instagram, X, Google, YouTube, and more. You will build media plans, manage budgets, and monitor performance to maximize ROI.

The role requires 3+ years in digital media buying, strong skills in Meta Ads Manager and Google Ads, and experience with programmatic platforms. A collaborative, fast-paced environment offers growth and rewards.

Qualifications

Bachelor's degree in Marketing, Advertising, Communications, Business, Analytics, or related field preferred.
Minimum of 3 years of experience in digital media buying, media planning, paid social, paid search, performance marketing, or programmatic advertising.
Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns.
Strong working knowledge of Meta Ads Manager and Google Ads; experience with X Ads, YouTube, and other platforms preferred.

Responsibilities

Plan, execute, manage, and optimize paid media campaigns across Facebook, Instagram, X, Google, YouTube, and other digital platforms.
Develop media plans and buying strategies based on objectives, audiences, budgets, and performance goals.
Develop and manage audience targeting strategies including demographic, behavioral, and remarketing audiences.
Manage campaign budgets, pacing, bidding, placements, and audience allocation for ROI.
Monitor performance and adjust based on KPIs, audience behavior, costs, and objectives.
Analyze performance to identify trends, opportunities, and optimization areas.
Evaluate creative assets, messaging, audiences, and placements and assist with A/B testing.
Oversee campaign setup, trafficking, tracking, QA, and implementation.
Coordinate assets, messaging, landing pages, and tracking with internal teams.
Prepare performance reports and translate data into actionable recommendations.
Track spend to align with media plans and budgets.
Leverage AI tools to support research, analysis, reporting, and optimization.
Monitor emerging platforms and opportunities.
Manage multiple campaigns and deadlines in a fast-paced environment.
Perform additional duties as assigned.