Digital Media Buyer & Planner: Data-Driven Campaign Architect

Newsmax Media Inc; New York (NY); On-site; USD 85,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

401(k) plan with company match

Paid time off

Holidays

Professional development

Collaborative environment

Job summary

Newsmax Media Inc. seeks a data-driven Digital Media Buyer to plan, execute, and optimize paid campaigns across Facebook, Google, X, YouTube, and more. You will craft media plans, manage budgets, and refine audience targeting to maximize return on advertising investment.

You will collaborate with creative and marketing teams, monitor performance, and provide actionable insights through regular reporting. A bachelor’s degree and 3+ years experience are required, with a competitive benefits

Qualifications

• Bachelor’s degree in marketing or related field.
• Minimum of 3 years of experience in digital media buying, media planning, paid social, paid search, or programmatic advertising.
• Hands-on experience planning, launching, managing, and optimizing paid digital advertising campaigns.
• Strong working knowledge of Meta Ads Manager and Google Ads; experience with X Ads, YouTube, and other platforms preferred.

Responsibilities

• Plan, execute, and optimize paid media campaigns across multiple platforms.
• Develop media plans and buying strategies based on objectives, audiences, budgets and goals.
• Develop and manage audience targeting strategies including demographics, behavior, and lookalike audiences.
• Manage campaign budgets, pacing, bidding, placements, and audience allocation for ROI.
• Monitor performance and adjust campaigns based on KPIs and costs.
• Analyze performance to identify trends and optimization opportunities.
• Evaluate creative assets and assist with A/B testing strategies.
• Coordinate setup, trafficking, tracking, QA and implementation for launches.
• Collaborate with creative, marketing, and digital teams on assets and tracking.
• Prepare reports and translate data into actionable recommendations.

Skills

Media planning

Paid social

Campaign optimization

Data analysis

Excel

Communication

Attention to detail

Education

Bachelor's degree

Tools

Meta Ads Manager

Google Ads

X Ads

YouTube Ads

DV360

The Trade Desk

Yahoo DSP

Job description

Newsmax Media Inc. seeks a data-driven Digital Media Buyer to plan, execute, and optimize paid campaigns across Facebook, Google, X, YouTube, and more. You will craft media plans, manage budgets, and refine audience targeting to maximize return on advertising investment.

You will collaborate with creative and marketing teams, monitor performance, and provide actionable insights through regular reporting. A bachelor’s degree and 3+ years experience are required, with a competitive benefits